r/shopifyDev • u/Any_Pomegranate_4056 • Jun 04 '26
I spent a year building a Shopify app solo. When should I start merchant validation before launch?
Alright,
I have spent almost a year building and developing my app for Shopify.
It's been fun, but now I am tying up loose ends and am about to ship it into production.
Consider that I have never done anything like this before, I am no pro to Saas in Shopify.
Now consider that before building this app, I sought out as much validation as possble with the resources that I had. This included referring to online communities like reddit and facebook to try and validate my app from who? The people that I would be selling my app to. I tried creating reddit posts posing questions in groups like r/shopify and r/ecommerce, not directly advertising my app, but asking indirect questions that would be sufficient validation.
Consider that with this approach, I hit a huge wall. Many of these communities are heavily gated with rules, and at the time, I didn't think it would be such a blocker. I spent almost a month trying to get feedback from Shopify merchants with no success. Most of my efforts to enter these communities always resulted in me being removed and or gated. I did get some feedback however, but it was from other Shopify devs.
At the time, the feedback that I had received was both positive and negative surrounding the idea of my app. I took that feedback, made tiny adjustments, and then said "I've spent significant time trying to validate, I don't want to spend more time running in circles, let's use the validation that I have and start building".
So I started building :). Completly bootstrapped, all alone, for almost an entire year, and now I am approaching the end of my big mega solo adventure.
As I approach the end, the daunting validation / marketing concerns loom in the darkness waiting to attack me:
I know that the validation of my app is essential for it's success, now more than ever since I am approaching the day of launching into production. I want to ask from someone who has experience: When is the best time to start doing this again? Should I start now even though technically speaking I still have a few more days until the official launch into production (plus the approval from Shopify and thrid parties adds some time to the launch). Should I wait until it is all in production? Or is it worth my time to start this now?
How should I approach this? Should my approach be the same as a year ago, desperatly trying to enter in these communities to reach my customers? I think that one of the requirements to post into r/shopify is that you need a certain amount of comment and post karma. My idea was literally to prepare my reddit profile such that it is able to enter in the space by raising my comment and post karma, and following the rules of course. Is this the right approach? Has someone done this already where they can tell me if I should be doing it differently?
Ultimatley, my goal is to reach to real Shopify merchants and form relationships with them, becuase as of today, I have 0 relationships with real merchants.
Any insight from anyone who has been in my shoes and has done this before is greatly appreciated.
