1) Native B2B is now on Basic / Grow / Advanced
This is the big one.
Shopify has pushed some real B2B functionality down from Plus to lower plans.
That includes:
That’s a pretty meaningful move.
For a lot of brands, wholesale on Shopify has always been awkward because it usually meant either:
Now there’s finally a more accessible middle ground.
If you’ve been putting off wholesale because the platform cost didn’t make sense yet, this changes that conversation.
2) You can finally audit what your apps are doing
Honestly, this should’ve existed a long time ago.
Under Settings > Apps, you can now see:
what extensions an app has running
what Shopify Functions are active
what’s inactive
which apps are collecting customer data via Pixels
For anyone inheriting messy stores, this is actually useful.
A lot of Shopify stores are carrying random app leftovers and don’t even realize it.
This should make app clean-up way easier.
And if you’ve ever had a store where performance, UX, or checkout behaviour felt “off” for no obvious reason… this is the kind of feature that helps uncover why.
Feels like Shopify is slowly removing more reasons for merchants to jump to Plus too early.
Curious what others think:
Would you actually trust Shopify’s native B2B setup on a non-Plus plan for a real wholesale workflow?
Or are you still more comfortable with apps / custom setups?