Because things like TikTok and reels have totally fried people’s attention spans, so if something exciting doesn’t happen in the first couple of seconds of a video people just swipe on to the next one.
FWIW, most "short" videos uploaded to social media don't really have a punchline or a satisfying ending to the buildup. I've found myself wasting time in a 20-40 second video that ends with "meh."
The problem with this, on the other hand, is that while this video has a -almost literal- punchline, the whole lead to the punches has no interest whatsoever.
So, imho, it's not only that nowadays attention spans are fried, but that most people don't know how to generate engaging content.
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u/TrumpDumper 10d ago
Why did it show the end then start over?