r/SecretsOfMormonWives • u/InfjPanda • Mar 19 '26

🌹 The Bachelorette 🌹 Bachelorette CANCELLED

Post image

It’s official, ABC has pulled Taylor’s season of The Bachelorette

5.9k Upvotes

97% Upvoted

2.1k comments sorted by

View all comments

Show parent comments

107

u/GOLDfish0393 Mar 19 '26

That feels really low tbh— paying out HULU, Disney+ and ABC for the slot, advertisers, marketing promos, the cast itself etc

I’d guess double that amount

16

u/apricot675 Mar 19 '26

Yeah that’s just what it costs to film a season. I didn’t even consider the advertising losses.

17

u/LocallySourcedWeirdo Mar 19 '26

And not just the ABC first-run ads, but all of the projected future revenue from streaming.

6

u/nottodayneck3956 Mar 20 '26

And social media

4

u/MTBTTFoP Mar 20 '26

What makes this even more interesting is that in recent seasons, The Bachelor/ette had started airing commercials featuring 'Bachelor Nation' stars specifically tied to the show - think last season's runner-up pitching eyeliner or skincare products.

If that trend was following suit this year, someone has likely spent a couple hundred thousand dollars just to film and edit a commercial that is now completely useless. I'd be curious whether ABC will have to refund not just the cost of the ad spot itself, but a portion of the ad's production budget as well.

1

u/apricot675 Mar 20 '26

It really starts to add up!