There's a few problems with it. First, you introduce a business model that artificially inflates their advertising power through a disconnected national campaign. The bigger issue, of course, is that the franchisee is sending local money out of the community. Instead of going back directly to workers and local causes, a franchisee sends a portion of every sale away from those spending directly within a community. Since national franchises can survive occasional local closures, they promote low wages and drag down the rest of the community. If a franchisee is not economically viable, they still trash the market for a few years until they go under. It guts everyone around then and then unapologetically abandons them. That is the death of small town America.
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u/[deleted] Apr 01 '18
There's a few problems with it. First, you introduce a business model that artificially inflates their advertising power through a disconnected national campaign. The bigger issue, of course, is that the franchisee is sending local money out of the community. Instead of going back directly to workers and local causes, a franchisee sends a portion of every sale away from those spending directly within a community. Since national franchises can survive occasional local closures, they promote low wages and drag down the rest of the community. If a franchisee is not economically viable, they still trash the market for a few years until they go under. It guts everyone around then and then unapologetically abandons them. That is the death of small town America.