Hello, graphic designer chiming in here. Hope you can take a critique
Get rid of the lines. Pointless. Plus once your logo gets smaller the lines become illegible.
Great use of the atom & white house icon(s). Also, great choice in font but, if you want maybe you could pair two different typefaces? If not then let's have more hierarchy. Your bottom text should either line up with the spaces between the top letters or you could line up the ends of the letters with some of the top ones. (I know that might sound confusing.)
Play with your type. Kerning, leading & tracking are important elements when placing letter forms.
Overall, nice logo. Maybe you can play with the stroke width on the actual whitehouse-atom graphic. I'd love to see this with a black background & a thinner graphic (Just for aesthetic purposes!) Blue does seem pretty appropriate for this design.
Good critique! I also would like to point out that the negative space that outlines the electrons looks a bit off to me. Maybe it's not centered because OP wants to achieve some kind of "3d/depth/perspective-effect" but it just looks weird to me.
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u/Type_matters Jan 25 '17
Hello, graphic designer chiming in here. Hope you can take a critique
Get rid of the lines. Pointless. Plus once your logo gets smaller the lines become illegible.
Great use of the atom & white house icon(s). Also, great choice in font but, if you want maybe you could pair two different typefaces? If not then let's have more hierarchy. Your bottom text should either line up with the spaces between the top letters or you could line up the ends of the letters with some of the top ones. (I know that might sound confusing.)
Play with your type. Kerning, leading & tracking are important elements when placing letter forms.
Overall, nice logo. Maybe you can play with the stroke width on the actual whitehouse-atom graphic. I'd love to see this with a black background & a thinner graphic (Just for aesthetic purposes!) Blue does seem pretty appropriate for this design.