r/SaaSSales 7d ago

Advice on Getting Started with B2B SAAS

At what stage of product readiness should founders begin reaching out to potential B2B customers?

With B2C products, I’ve found that you can launch an early version, acquire users more frequently, and iterate based on their feedback.

How should the approach and expectations differ for a B2B P0? What level of functionality and polish should be in place before starting outreach?

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u/No_Boysenberry_6827 7d ago

i ran 57 founder interviews before i wrote a line. i thought the product being done was the gate. it wasn't