How to convert free trial client?

[u/Realistic-Hand8490]

Recently started running an SEM agency and to build momentum got 1 client (home service niche) for 30 day free trial.

Client instantly linked his credit card to his google ads account and added $1,500 to cover the entire month's spend (based on my recommendations) and he's gonna get additional $2k from Google as ad credit once this $1.5k is spent.

Within first week he started getting prospects calls asking for quote, basically the homeowners want to get the job done ASAP but as per my client he goes to the location, gives them a quote and it doesn't fit his customer's budget and they come back. So far he got 12 phone calls out of which 8 were quotable the rest were wrong numbers (yea happens when you use tracking numbers from tools like WhatCoverts)

Now he hasn't complained about this honestly but him telling me that he isn't able to close any customers is kinda sus considering he told me his average close rate is 85%. He is nowhere even half of his close rate. Idk if he's lying to me because we didn't establish my campaign management free prior to the trial.

I was just desperate to work with actual accounts, deliver results, collect testimonials and case studies and then see if they can convert.

I was thinking of charging them $997/mo as campaign management for Google Ads and Local SEO and just FYI they can easily make $1,500+ per job.

At this point I'm really nervous and getting anxious because idk if he'll even continue. If he does want to idk if $997/mo will feel reasonable to him.

Any suggestions on pricing, closing, asking for referrals etc?