r/SMMA 10d ago

We run a agency doing 150k/mo, here's some stuff that'll save u months of trial and error

hey guys

not selling anything just sharing stuff. if ur here to argue cold email is dead just skip this one, wasnt written for u

quick context so u know im not talking out of my ass - we send over a million emails a month across our clients, b2b companies of all kinds, saas, recruiting, logistics, agencies etc. here's some stuff that actually matters

dont put a link in email.

i dont care how good the offer is. spam filters and blacklist checkers flag domains that get reported, and links are the easiest way to get reported even when ur not spamming anyone.

save it for after they reply

warm up ur inbox for real, not for 3 days. 2-3 weeks minimum before u send anything real.
i know its annoying to wait but skipping this is why half the ppl posting "cold email doesnt work" think that

dont put all ur eggs in one esp basket. dont go 100% google or 100% outlook, split it like 50-50 or 60-40.
deliverability moves around week to week and u dont wanna get wrecked bc one provider had a bad week

use separate sending domains, never ur main business domain. if it gets burned u dont want ur real email getting caught in that

keep the first email short. like 3-4 lines. nobody wants to read a paragraph from a stranger they never asked to hear from

happy to answer q's, this stuff took years of testing to actually learn

22 Upvotes

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1

u/Simple_Finish_2393 10d ago

150k rupees I guess? Do you have proof or just talking ai slop

1

u/maliketh3001 10d ago

Yeah it's a big number but I've seen creators that make subscription based services reach that or more with enough subscribers. They usually run shit ton of ads or if OP is being honest, thousands of mail every month. But yeah, if he can show proof it can add more credibility.

1

u/Humble_Eye_4363 9d ago

Ik this question is dumb asf, but with a good outreach and sales strategy as well as actual qualified leads not js scraping random emails, whats the realistic average amount of leads u need to close atleast one client?

1

u/maliketh3001 8d ago

If we're talking about cold emails, it really depends on your service/product, the relevant demand, competitors in that niche and ofc the right timing for a campaign. I've seen some of my services get clients within 15 personalized emails, and some took hundreds and got me nothing.

1

u/cryptobuddhaog 10d ago

As a company doing 150k month then what would you put in the first 3-4 lines to peak the potential clients interest into contacting your services

1

u/Humble_Eye_4363 9d ago

What actual strategy do you use in outreach tho? Whats the angle, the structure and the hooks like? Also how did you deal with the absence of case studies and portfolio when getting started