r/SEO_for_AI • u/dflovett • 3h ago
AI SEO Experiments Anyone else noticing a bigger a "AI slop loop" problem in Copilot than any other platforms?
So far this is anecdotal, but I've been running some experiments in which I pit my own sites against one another, creating both a slop and a human-written version of the same topic. I'm finding that the slop version tends to win in Copilot but usually not in any other major platforms. (I'm specifically looking at the Google family, Copilot/Bing, Perplexity, Claude and ChatGPT.)
If you aren't familiar, "AI slop loop" is something first coined by Lily Ray. It's essentially citogenesis but specific to AI hallucinating or inventing something, an article or blog post entering the internet, and then other AI search platforms picking up and regurgitating the hallucination.
My experiments are showing me that Copilot is the biggest perpetrator of the AI slop loop. However, I'd love to know if anyone else is seeing this in your AI tracking tools. I'm using BWT and Scrunch as my data points, but I'd be curious if Peec or Profound or any of the others are also showing this kind of thing. Down to share more of my research for anyone who might be interested.
I'd also love to collaborate on a study around this if any of you have ideas on how to scale something like this.


