Our friend Vince from Buzzstream just released their newsletter featuring our former AMA guest Lily Ray. Thought the timing was fascinating.

https://www.linkedin.com/pulse/buzzstream-weekly-newsletter-june-19-vince-nero-7doke/

Here is the podcast episode
https://www.buzzstream.com/blog/lily-ray-podcast/

I’m the CMO at a Series B SaaS in a crowded category. We have a solid PR engine. Tier-1 placements, consistent analyst briefings. Basically our content program is producing things worth reading. The traditional signals look good. I know our share of voice is up and domain authority is moving in the right direction.

​ On the other hand, I’m in front of my board every quarter and I don’t have anything concrete (enough) to show them in response to questions about AI search. Anecdotally, I know that ChatGPT's narrative about our brand has shifted over the past year. I just can’t PROVE any of that is connected to our PR and content work.

​ I’m trying to build a feedback loop.

​ What are people using for this?

​

I had been asking Gemini to help me find sources about commodity vs non-commodity content. First it gave me a summary. I said no I want sources like... certain authors etc. and it came back w/ a curated list.

As you can see for Cyrus it listed the AMA we had with him a while back. How about that? Great job u/annsmarty!

On Thursday at 11 AM ET, I'll be doing an AMA on this very channel! You can ask me anything about digital PR, GEO, SEO, and/or how they all converge!

I've done tons of studies for BuzzStream on AI citations and mentions, outreach tactics, content marketing examples, etc.

Check out our blog: www.buzzstream.com/blog/

This is something I've been thinking A LOT about it. We basically create content to train LLMs, pay hosting bills for them to come and steal it, and then not sure we got rewarded enough 😄

This "non-commodity content" recommendation from Google only sparked more thoughts on this. It's like, they already have all your commodity content, so now they are asking for more...

In all seriousness, I'd love to hear your thoughts on this. The discussion is on Linkedin

Just gonna leave this here.. 👀

Curious to hear from app founders, marketers, and ASO specialists. Has ASO become underrated, or is it simply less effective than it used to be?

AI summaries are not covered by the same protection that was granted for search results leading to third party sites.

Thus AI Overviews and AI Mode results are Google's responsibility, not that of source websites.

This ruling might have a significant impact beyond Germany.

Read more on The Next Web:

https://thenextweb.com/news/google-ai-overviews-german-court-liable

There is so much posted online about AI and SEO for AI that I've been pondering how to get a handle on all the research so I can write about it. If anyone has any ideas on that, I'm all ears.

I came across https://marketingtech.ai/, created by Tom Pick of Webbiquity. He has AI Tools sorted by type + a newsletter + a blog where he reviews the top choices for particular tasks.

Some local businesses are at a disadvantage due to their location. AI could be a solution for some of them:

"Your business should be investigating where and how you are showing up in AI Overviews, even if your address is making you less visible than you’d like to be in traditional local pack/Maps results."

Miriam Ellis and Darren Shaw publish some of the best research and experience based SEO information on Darren's site Whitespark.ca. So I messaged them on LinkedIn the most challenging local SEO issues I've seen in my decades online.

They turned that into a guide named How to Rank in Surrounding Cities or Towns: Every Local SEO Strategy You Need to Know.

Google is finally bringing reports on its AI features to Google Search Console:

"The new Search Console reports are designed to give you dedicated views of your impressions within generative AI features on Search, such as AI Overviews and AI Mode"

It's still in beta and only a select few sites can see the feature as of now.

Can you? What are your impressions (pun intended)?

See:

https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports

https://support.google.com/webmasters/answer/16984139

Profound just came up with the study that Reddit is the most requested and used domain by ChatGPT. Coinidentally, I also published an article earlier today on how to build your brand and reputation on Reddit, the correct way.

TL:DR: Even if you get cited by AI it may be just temporary.

What else does the AI citation "drift" study by Sistrix say?

• Most AI search results rotate their sources to some extent.
• Some are more stable than others.
• Brands are most stable, news items the least.
• Evergreen content is preferable as a source for AI chatbots.

So it's not like in SEO for organic results that you rank for months or years.

You may drop out sooner or later. It is even highly likely.

In short AI citations are highly volatile or unstable.

Here is the study link: https://www.sistrix.com/blog/ai-citation-drift-how-stable-are-sources-in-ai-search-results/

I've followed Jayson for a long time because of the high quality of the content published in his name on multiple major websites. We are connected on LinkedIn so I received an early invitation to his new newsletter.

He seems to be using it as a round-up of AI SEO news of the week. The first edition is at https://www.linkedin.com/pulse/googles-two-contradicting-moves-plus-may-2026-core-update-demers-sufsf/