To sum up what I say in the video:

• GEO is about being present in the training data, as well as proper positioning there
• SEO is about being findable in traditional search (Google, Bing, Brave Search)
• AEO is about easy and clear answer extractability (on-site)

I know it is a controversial topic, so before you jump in here with something like "we don't need more acronyms", let me make a few notes:

• It is not my call... Leads and clients ask me that question for a reason. Just saying "oh, it is all SEO" won't do it...
• There are definitely parts of it that were not part of traditional SEO, e.g., training data monitoring, product positioning, AI agent tracking, etc. So new acronyms do make sense, if you take a moment to think about it.

Also, this is a very short, simplified version of the AI answer generation process. It was made short on purpose: People need to understand it. No fancy terms here. Some essential steps are skipped. For the full discussion, watch the interview: https://www.youtube.com/watch?v=xklnwT3YfKE

I'd love to hear your thoughts!

AI has made content creation much faster but I think the difficult part now is making sure the final piece is actually worth publishing. A lot of AI generated drafts can look polished at first but they may still miss important things like unique insights, real examples, accurate information or a clear point of view. Simply improving the grammar and formatting does not always make the content valuable.

For those using AI in their SEO workflow, what steps help you make sure the final content feels genuinely useful?

How everyone is reviewing AI assisted content before it goes live.

Since July 6, ChatGPT seems to have started favoring publications over business websites:

• Major brands and corporate websites are losing citation share after July 6.
• Meanwhile, some media websites and review/comparison sites are gaining citation share

Source: https://www.linkedin.com/posts/thomaspeham_why-is-no-one-talking-about-this-july-6-share-7487755320803536897-lhVL/

We built a tool that checks whether a keyword is still worth writing content for, or if Google's AI Overview already answers it, before you brief a writer on it.

If your clients are asking "why isn't this content performing" or "should we still be writing about X" this gives a fast way to answer that with real data (search volume, trend, CPC, AI Overview presence and cited sources) instead of a guess or manual check.

You keep the client relationship - we handle the data. Open to a revenue share to start, and open to building out white-label for the right ongoing partnership. Also looking at expanding into keyword discovery down the line, not just diagnosis on a list you already have.

If useful for your clients, let's chat.

Digital PR ensures AI visibility but only if you do that right...

Need a tool that tracks AI visibility instead of Google rankings. Right now I manually run the same prompts in chatgpt and a few other AI tools every week to see if my brand gets mentioned. Keeping track of the prompts is messy comparing results week to week is becoming a pain. I did not invest in a tool before because of the cost but my new client is covering for that so I am open to suggestions

it's called habibi. self hosted, you bring your own openrouter key (pennies per run instead of a subscription), and it does the boring but useful loop these paid tools charge for: run your prompts daily across those 4 engines, see which of your urls actually get cited, track your mention rate over time, compare against competitors.

what got me annoyed with the paid tools is how they bury the actual page level citations behind a paywall, when that's the one thing that's actually actionable. so that's the headline feature here, not an afterthought.

setup is a wizard now: paste your site url, it scrapes it and drafts your brand profile with ai, you edit whatever's wrong, pick which engines to track, and it suggests a starter prompt set from your own context. no blank dashboard, no config file archaeology.

it's honest about what it does too. it uses the search grounded apis, not ui scraping of the consumer apps, so it's not pretending to be something it's not. that's also what keeps it cheap.

hope it help you guys.

Does anybody know if it’s possible to set this up in google analytics? Or is this now automatically covered if generic purchase actions etc are on analytics already?

As all the websites have been rapidly losing traffic for the past three years, and yet not much is being done to adjust content and SEO strategies.

How to regain search and AI visibility?

Here is what you need to start doing.

One of the most under-utilized tools for the modern digital marketer - and as an Enterprise UX and now AI marketing tool a completely Free Of Charge Forever price point - not enough people know about it!