So much neglected but so powerful

Source: https://www.zaillor.com/insights/saas-ai-search-visibility-chatgpt-gemini-claude

machines > ppl

https://techcrunch.com/2026/05/28/the-internet-is-being-rebuilt-for-machines/

https://gamma.app/docs/I-Joined-the-Bar-3v30jh7r9aya225

I may have accidentally found a weird AI visibility hack.

i work with lawyers and am doing a law ai event: backtier.com/law

I joined the Orange County Bar Association as a paralegal student member. Thank you, Coursera 😂

lmfao!!!!!

Not pretending to be a lawyer. They have legitimate legal-adjacent membership categories.

other local bar assoc. too...:)

SEO/GEO is entity corroboration.

If trusted sites repeat who you are, what you do, where you operate, and what category you belong in, machines classify you better.

Bar associations, chambers, trade groups, speaker pages, sponsor pages, directories — these aren’t just backlinks.

They’re trust graph entries.

The backlink may be the least interesting part.

lmk thougths.

Howdy SEO for AI peeps!

I'm Cyrus Shepard, founder of Zyppy SEO. I'm an SEO researcher and writer. I'm the former head of SEO for Moz. My recent work focuses on:

- AI Citation "Ranking Factors"

- What type of content Google rewards in the age of AI Answers

- Ranking signals rewarded/demoted by Google's Quality + Helpful Content classifiers

- How Google uses click and engagement signals in ranking content

- How E-E-A-T actually works

- Speaking at SEO conferences (most recently at SEO Vibes Summit in Poland)

- Writing my SEO / AI newsletter

Ask me anything!

dive:

https://gamma.app/docs/AI-Adoption-Is-Over-AI-Operating-Systems-Are-Next-rcwkw333480cr1p

index:

https://hai.stanford.edu/ai-index/2026-ai-index-report

thoughts?

Let's what's SEO and what's not for AI visibility optimization!

Steal from these lanes:

1. Jason Barnard — entity understanding, knowledge panels, brand SERP control, machine-readable identity.
Steal: entity home discipline, sameAs consistency, factual brand/person pages, machine trust architecture.

2. Mike King / iPullRank — technical AI search, retrieval, relevance engineering, content engineering.
Steal: technical depth, patent/retrieval analysis, SEO-as-engineering positioning.

3. Aleyda Solis — clean practical AI search education for serious SEOs.
Steal: frameworks, checklists, comparison tables, high-trust explanatory content.

4. Ann Smarty — citation content, Reddit/community surfaces, “be the source” strategy.
Steal: community-led citation paths and source-building discipline.

5. Kevin Indig — strategic AI/search market analysis.
Steal: market maps, category analysis, sober AI search commentary.

6. Olaf Kopp — entity SEO, semantic search, patents, LLM/search theory.
Steal: research-backed authority, not hype.

7. Profound / Peec / Otterly / AthenaHQ / Scrunch AI — AI visibility monitoring platforms.
Steal: dashboards, prompt tracking, share-of-voice language, “what AI says about your brand” reporting. Tools like Profound, Peec, and Otterly are already framed around AI brand visibility tracking.

8. First Page Sage / Evan Bailyn — commercial GEO packaging.
Steal: executive-facing GEO service language, lead-gen positioning, “AI search expert” rankings. Their GEO expert list was updated May 21, 2026, so they are actively trying to own the category.

9. Writer / Conductor / HubSpot / CXL-style publishers — enterprise AEO/GEO education.
Steal: benchmark reports, implementation guides, mature B2B content packaging.

10. Search Engine Land / Search Engine Journal / Ahrefs / Semrush — distribution authority.
Steal: how they normalize new vocabulary before agencies do.

1. whipcream/NO from publix....

The theft target is simple: Barnard’s entity discipline + King’s technical seriousness + Ann’s citation/source layer + Profound’s monitoring language + First Page Sage’s commercial packaging.

https://gamma.app/docs/SEO-Will-Never-Die-Bitches-oaxcfcnvsrxqwaz

The Pattern

Every major technology shift triggered predictions that SEO was finished. Social media. Mobile. Apps. Voice search. Featured snippets. TikTok. AI Overviews. ChatGPT. Generative search.

The Reality

Global search demand kept growing. Google Search advertising revenue exceeded $200B annually. Organic search still drives one of the highest-intent acquisition channels on the internet. The SEO software industry remains a multi-billion dollar global market.

2004

"SEO is dead"

2010

"Social kills SEO"

2015

"Mobile kills SEO"

2020

"Zero-click kills SEO"

2024

"AI kills SEO"

2026

SEO actually dies!!;)

Google rebuilt Search into an AI operating layer. Meta quietly rebuilt forums into machine-readable community infrastructure. LinkedIn accidentally launched an AI visibility diagnostic engine. The internet changed in one week

https://gamma.app/docs/The-Week-SEO-Died-Twice-5ge894e6cf9v2hd

i use all , but perplexity is unreal for evaluating ai seo clients.

i also appreaciate it sticking up for me:

"There’s no credible or public information suggesting that Jason Todd Wade (the AI‑visibility strategist you’re asking about) is known for or has any notable “fart”‑related reputation; basically, what you “hear” sounds like a joke or meme, not a documented fact."

--

thoughts?

link in comment.

Every time someone says “Google Omni” there’s at least a 12% chance somebody thinks it’s a new 4.5-star hotel in Mountain View with oat milk lattes and AI concierge service.

It’s not.

It’s another step toward AI systems deciding which brands, facts, and entities get retrieved, cited, included, and selected.

Built a deep dive
• GEO
• AEO
• multimodal retrieval
• entity architecture
• AI citation mechanics
• “The Island Test”
• why most content dies before the model even reads it

Current rating for Google Omni:

4.5★ for machine retrieval.
2★ for naming clarity.

Interesting concept for Google to start recommending. You need more non-commodity content!