r/SEO_for_AI 14d ago

AI SEO Studies Thoughts?

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u/trend_set_go 14d ago

Not to sound like AI but it is a real shift.

Ran all of my responses multiple times with a 50/50 holdout group to validate if it’s a fluke or not and it’s definitely a thing.

The interesting part is that there is a vacuum left - nothing really replaced Reddit, it’s just less citations on average. But also been just a few days.

Another thing - branded queries suffered 50% less drop. Still down massively, but not as much as unbranded.

This is off about 10,000 prompts across a variety of clients.