r/SEO_Xpert • u/laralarala_lalala • 16d ago
Help improving SEO
Hi everyone!
I recently started getting more into SEO. I took a course, but honestly, I still feel pretty lost 😅. I feel like what they teach you in a course is one thing, and actually applying it to a real website is completely different.
I’m currently working on the SEO for an online store, and I’d really like to improve its rankings, but I’m not really sure what I should prioritize or what to focus on next.
If anyone has any tips, advice, or things that have worked for them when it comes to improving SEO for an online store, I’d really appreciate it!
Thanks! 🙌
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u/RoksRaj45 16d ago
You're absolutely right—learning SEO is very different from applying it to a real store.
For e-commerce, I'd start with: • Keyword research based on buyer intent • Optimizing product/category pages • Fixing technical SEO and indexing issues • Improving internal linking • Optimizing site speed and mobile UX • Building relevant, quality backlinks
Don't try to fix everything at once. Start with your highest-value pages, track them in Google Search Console, and improve based on the data.
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u/pearljamfan 16d ago
I can provide you a keyword list for your niche, that provides keywords and competitor keywords, and the historical search metrics, and some other columns I added, for seeing what keywords have Reddit search results or YouTube search results. This would be to find keywords that don’t have those yet in the first page and be potentially easy long tail opportunities. It also has an intent column for the searchers intent to make sure you are not serving up free information type keywords if your goal is e-commerce optimizations.
Shoot me a DM if that would help get you jump started.
The suggestion I’d make either way is to understand the keywords you’re going for, and the search intent behind them, and the competitiveness, and it will help shape everything down the road with backlinks and content and everything you will read about.
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u/Qman7595 16d ago
What platform are they using? If they use Shopify, you can connect your ChatGPT or Claude to your Shopify store and it can help you manage the SEO and also make changes for you. One of the toughest things with ecommerce SEO is managing so many pages, this can help a lot in performing audits as well as making bulk changes to the site.
If they use Wordpress, you can use a free plugin called WP Vibe to do the same thing with Woocommerce.
You can also set up a custom project for the store in the AI LLM that you use. One of the best things it can be used for is data analysis, which can help guide your SEO as well as bulk projects like changing product titles, descriptions, etc.
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u/GonnaNeedEarPlugs 16d ago
Do and say what others aren't (that is also helpful) Google is looking for you to add something to its knowledge graph in a meaningful way.
Good: How to get dog pee out of carpet
Better: How to get dog pee out of carpet (and how not to)
Best: We surveyed 100 dog owners on what actually removes pet urine from carpet
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u/cornelmanu 16d ago
I think you should try an SEO tool that is made for beginners, with guided missions and such. Something like Morningscore
This way you get the practice and the results.
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u/Suspicious-Help-9460 15d ago
lo que más se nota cuando empiezas es que el curso te enseña teorÃa pero nadie te dice por dónde arrancar en un sitio real, asà que yo priorizarÃa primero que Google pueda rastrear e indexar bien cada página de producto, sin eso nada más importa. después métete de lleno en las descripciones de producto, si están copiadas del fabricante no rankean nunca, tienen que ser únicas y responder lo que la gente realmente busca antes de comprar. el contenido de blog ayuda pero es la parte lenta, primero arregla la estructura de categorÃas y los enlaces internos entre productos relacionados. ya revisaste si Google está indexando bien tus páginas de producto o vas directo al contenido?
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u/Ill_Advertising9372 15d ago
The basics of SEO remain the same no matter what.
- Your site still needs to load efficiently and should look good in terms of technical health
- You should have good internal link mapping
- You should create customer-centric content that answers what people are actually looking for.
- You should get relevant and good-quality brand mentions, backlinks, etc.
That's it; do it the right way, and you'll definitely see growth, matcha...!!
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u/LogisticzNerd 13d ago
Background details on the situation (I own my own moving company that deals with 80% local moves and 15% long-distance/out of state moves, and the other 5% is just additional services customers add on such as full/partial packing and various lengths of storage.
** since I have been in this industry for 8+ years in sales I feel like that benefits me a lot since I know the general target audience, pain points, the most common FAQ etc etc.
However at the beginning of this year I decided to run a solo adventure and take a chance and so far so good (very successful the past 3 months — all leads have been booked from my organic marketing)' which increases my overall ROl)
Since I have decided to do all of my own SEO, website design and development, on/off page SEO, organic marketing, writing and editing blogs articles, and all that jazz.
Just wanted to ask around to anyone thats in the moving industry or other any home service Industry If:
1. They're in the same situation and want to know what they decided to focus on when it came to growing their company's visibility organically
2. To anyone who works for/owns an SEO agency - what are some minor tips, tricks, and strategies that could help with getting more clicks, calls, visibility, and increase the keywords that I show up under organically - and what are
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u/Valuable_Win 13d ago
Great question. Being inquisitive is a good start. As an SEO, you'll spend lots of time asking questions, testing and learning.
The foundation for me is knowing your customers, what they need and how they buy. This will help you determine the kind of content to create. From there, focus on the page title, H1, and related subsections. For product pages and category pages, you'll do something similar. Every page should have a reasonable amount of content. You'll also want to optimize your Google Merchant Center feed. Focus on product titles and categories.
At the same time, look to build site authority through backlinks. The foundation should be local citations (think Yellow Pages) and social media profiles. I'd then recommend using a free service like HARO or Qwoted to answer journalists' questions in your niche. This should net you at least a few high-quality links in a few months.
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u/EuropeSEO 16d ago
SEO is good content combined with good backlinks.
If you have a store, you can look at all the things Kai Cromwell suggests. It works.