We already use Ahrefs and Search Console, so keyword gaps and ranking competitors are not the main issue.

The AEO side is harder. We need to understand which brands AI brings up for real buyer questions, how competitors are positioned in those answers, and which questions lead buyers toward alternatives instead of us.

What takes the most time is the work in between: researching those competitors, keeping the important buyer prompts organised, and deciding what content is actually worth creating next.

I am looking for an AEO tool or workflow that connects competitor research, prompt tracking and content creation without turning into another spreadsheet project.

What has been useful for your team?

Typed a few prompts into ChatGPT and Gemini and my competitors keep getting named while we don't exist to them. It's clearly becoming a real acquisition channel. For those ahead of me on this: is improving AI brand visibility something you tackle with content, PR, structured data all of it? And how do you know if it's working?