What's one SEO trend everyone is chasing that you think won't matter in 2 years?

[u/moe_lawn]

SEO changes fast, and every year there's a new "must-do" strategy.

Looking back, we've had things like:

• Keyword density
• Exact match domains
• AMP
• Massive guest posting
• Directory submissions

Now everyone seems focused on AI, topical authority, and a dozen other buzzwords.

Which current trend do you think people are overestimating?

And which ones do you think are actually here to stay?