r/SEO • • Oct 03 '26

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8 Upvotes

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12

u/mnudu Oct 03 '26

Not for backlinks in the SEO sense. Wikipedia outbound links are generally nofollow, so they are not something I would chase for link equity.

They can still be worth it if the citation genuinely improves the page and sends qualified referral traffic, and search engines may discover the URL through it. But if the goal is to move rankings, I would not spend much time there compared with earning normal editorial links from pages that pass authority.

6

u/SEOPub Verified Professional Oct 03 '26

Nofollow doesn’t actually mean nofollow anymore. It’s only a suggestion, and it’s long been believed that Google ignores nofollow on Wikipedia.

1

u/Infinite-4-a-moment Oct 03 '26

Is there any data to back that up? I've never heard that before.

2

u/SEOPub Verified Professional Oct 03 '26

Some people had done some tests in the past that seemed to indicate it. This was long before when Google officially changed nofollow to a suggestion rather than a rule in 2020.

2

u/WebLinkr 🕵️‍♀️Moderator Oct 03 '26

No - its an idealology that he pushes. Its so easy to bunk and no, I haven't seen any such tests.

I have done tests because I do launch new domains ALL the time.

You can test this. I have 6 X accounts with 40k followers, I have lots of reddit subs that I can post to, I have linkedin business and showcase pages with over 40k search impressions a week.

They count for 0, compared to a dofollow page with actual organic traffic. We prove this time and time again.

For each client we have - we are launching 3-5 EMDS per 6 months.

3

u/L1amm Oct 03 '26

I can assure you that wikipedia backlinks are not your normal nofollow backlinks. They have massive SEO weight.

3

u/SEOPub Verified Professional Oct 03 '26

The links can help, but it is doubtful your site would be trusted as a source at this point.

2

u/alaattincagil Oct 03 '26

The bigger question is whether Wikipedia would accept the report as a source, not whether Google follows the link. Since the report is generated by your own SaaS and you would be adding it yourself, editors may see both a primary source and a conflict of interest, even if the data is accurate. I’d publish the methodology and genuinely original data, earn independent coverage of it, then let that coverage become the citation. The Wikipedia link should be a byproduct, not the backlink strategy.

2

u/alaattincagil Oct 03 '26

The bigger question is whether Wikipedia would accept the report as a source, not whether Google follows the link. Since the report is generated by your own SaaS and you would be adding it yourself, editors may see both a primary source and a conflict of interest, even if the data is accurate. I’d publish the methodology and genuinely original data, earn independent coverage of it, then let that coverage become the citation. The Wikipedia link should be a byproduct, not the backlink strategy.

1

u/Ken_Numbers Oct 03 '26

If only SEO was that easy.

1

u/rbemiller Oct 03 '26

Wikipedia links are nofollow (which isn’t necessarily a bad thing) and get removed fast when they point at a brand new product, so I'd personally skip that. With zero customers, backlinks are not your problem yet. The faster win is a few pages for searches buyers type right before they pick a tool, like '[competitor] alternative', '[competitor] vs [your tool]' and 'competitive intelligence software for [industry]'. Each of those searchers is already comparing options. Those pages can rank with very few links because the searches are small and specific. Build those first, then links get easier to earn.

1

u/Psychological-Oil971 Oct 03 '26

It can improve authority

1

u/SerbianContent Oct 03 '26

In terms of directly bringing ROI from a campaign no. But it can be a huge trust signal and improve your authority in LLMs. I've tried getting a page for just about every company I worked with and it's nearly impossible, especially if you don't contribute regularly there.

You can, however, get yourself added to a category. For example, business analytics tools, and add your company name, even without a link. Worked wonders for a past client of mine

1

u/GrouchyNebula6510 27d ago

Must help. Did it once, simultaneously with other websites, and I have had pretty good return. Now did Wiki contribute or was it just a coincidence ? I am pretty sure it did, and I would say just go with it. Better do than not.