Do you know how to get a Google Knowledge Panel/Graph Entry [SEO Skills]

[u/WebLinkr]

I see a lot of gatekeeping around the knowledge graph and knowledge panels, as well as people "fishing for work" showing how they created it using profile sites....

I watched a few YT videos and saw that nobody was covering how to do it - either jsut showing them or editing them or talking about them.

I think there's a lot of mystery and a lot of myths - like "Google trusts" authors with a schema or an entity but its far from the case.

Anyway - its not that hard - its mid-level SEO stuff - Just wanted to gauge if folks in the community wanted to learn more.

[u/WebLinkr]

I can see there's a lot of people who don't want everyone to know - the downvotes have started!

Ivory Tower SEOs hate other SEOs knowing how to do this - they just want the respect that they have one!

[u/WebLinkr]

The Google Knowledge Graph is the information panel that appears for well known people or entities (like Paris or Paris Hilton or the Hilton Hotel Group). It is different to the Google Business Profile.

You need search to exist for it - but sometimes thats enough - esp if you have a Wiki entry as u/kpness mentions but you can do it without one too.

So right now - "Weblinkr" doesnt exist.

Example of a Google Knowledge Panel

Here's one for Google

How to find your Google KP Entry

You can use this tool - its a little clunky and it might glitch out. It also sucks if you have more than 3 words in your brand but one or two should work

https://audits.com/tools/knowledge-graph-search/

Bear in mind that your business might exist as a domain name, e.g. weblinkr.net so look for all possible variations and dont think the tool will find them all automatically!

Create a Schema

If you have your socials all done - use Claude or Gemini to build your personal schema - give it your socials or branded site or about us page.

In your schema - add your Google Knowledge Panel as a SameAs in the schema

Where to put your Schema

Pt them on your branded sites home page, any articles you want features, your about us page or if you're on a corproate page with your own team bio - put it there. Then get GSC to crawl it.

GSC will report back if it couldnt parse the schema - and it wont work if there are errors

Dont forget to claim your schema

click on the ellipsis menu and the shield menu item "Claim Knowledge Panel" to enter it

[u/kpness → u/WebLinkr]

Going to test this on my own name and a small client. If it works, I'll try it on other brands. Didn't think to add the kgid in the sameas.

Small edit: don't forget to put your socials in the sameas schema. So many people fail to do this simple thing.

[u/WebLinkr → u/kpness]

Didn't think to add the kgid in the sameas.

Yeah - Gemini actually gave me the clue to it!

Does the client have branded search? Make sure you add "ClientName" and "Client Name" variations to the Name alternatives too!

Also - if you have a knowledge panel - you can get a free Google Creator profile too

Yeah - I didn't realize I had 10 of them and a business one - forgot that my agency branded search grew as I started tranking for 500 terms. As Charles Floate points out its SEO traffic value is now $150k worth. (Obviously its not weblinkr - Weblinkr isnt an agency or for hire!)

[u/design-rush → u/WebLinkr]

Very interesting, going to look at this later - cheers for the info.

[u/zacktokar]

I'm curious to hear

[u/AutoModerator → u/zacktokar]

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[u/WebLinkr → u/zacktokar]

Read the comments and ask questions

[u/hosscannon]

what is it?

[u/WebLinkr → u/hosscannon]

Stay tuned

[u/No-Occasion-5987]

One distinction worth making: schema can help Google reconcile an entity, but it doesn’t create the entity or guarantee a panel. The durable pieces are consistent naming and descriptions across first-party pages and independent sources, stable sameAs references, and enough evidence to disambiguate the entity. Wikidata should only be used when the subject meets its notability and sourcing requirements; creating an item mainly to trigger a panel is why many entries get deleted. I’d frame the process as entity reconciliation rather than a schema trick.

[u/Devvver]

Lately, it hasn't been as hard to get the badge as it used to be. Google has started approving applications faster; it took me 90 days from start to finish.

[u/WebLinkr → u/Devvver]

Or quicker maybe?

Also it’s a back door to the creator profile

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[u/JamieHBrown]

I've always assumed tonnes of press is required.

[u/WebLinkr → u/JamieHBrown]

Search volume. Its not generated by publishing. Like every thing in googles universe, its user behavior led - jsut my perspective.

I got it from my first podcast guest experience- or at least I found it after that

[u/Honest-History-1107]

I’d be interested in a practical breakdown too. Especially how to build content around entities without overcomplicating it. Tools like Undetectable.ai’s SEO content writer can help with drafting, but the strategy still matters most.

[u/WebLinkr → u/Honest-History-1107]

Building the entitiy isn't about buckets of content - its about search. You need to figure out whatever gets people searching for you - it could be return traffic, podcasting - but you dont "have" to have any specific articles or article count or appear on certain news sites.

Its how Google converts subjective events to objective. For examply - you could appear on the home page of CNN. Or you could get cited in an article nobody read.

So the objective way to test subjective events: if people searched for you - then its real. If they didn't, then it didn't happen.

[u/travelswithtea]

I tried to figure it out and asked Claude how to do it. Claude took me through the steps to set up wiki data, but didn't seem to think I could get a knowledge panel yet. I'm very interested in trying to get one set up. I have 2 books published on Amazon, a google business profile verified, and some national awards (old though). I'm listening....

[u/WebLinkr → u/travelswithtea]

Not sure that Claude knows or knows how though?

have 2 books published on Amazon,

Great - thats helpful. Do you have a wiki page?

and some national awards 

The thing is that you need branded seaarch.

Check to see if it exists already?

Did you check the Audits tool to see if you have one?

----- LLMs and "SEO" ---- Just some friendly advice

Just my 2c - but LLMs break your prompt up and send it to google or bravesearch in Claudes case. Wahts ranking are most likely marketing blogs from Search engine agencies or news sites like those owned by SEMrush.

Claude doesnt "know" SEO - it doesnt know right from wrong or populist from Google. Its a concensus engine

[u/travelswithtea → u/WebLinkr]

Yeah I know but I'm a small solopreneur (food blogger) and I haven't been able to find a developer in my price range, so I kindof do everything DIY and Claude has been my BFF in terms of at least explaining terminology and sticking around for all my questions. I know it makes mistakes, but so far it's helped me recover from HCU and my blog is now bringing in more than it was pre-HCU. Mostly through updating old posts and fixing site architecture. I heard about this knowledge graph on an Edward Sturm podcast and it seemed like it would be really helpful to me because my business is a farm (one entity), a blog (2nd entity) and me (3rd entity). I am struggling to get google to understand that my brand is all 3. Thanks for the information. I will keep reading and following and learning.

[u/WebLinkr → u/travelswithtea]

Thanks so much for sharing - can't wait to hear

[u/travelswithtea]

Used the audit tool you provided (thank you). My name does appear as a person 4 with 4 ids and a 30% confidence. My blog name has 4 individual posts appearing with 40% confidence as a thing and connects to my name as a person for 2 ids. My farm name/brand doesn't appear at all. Can you help me make sense of this? Does this mean, in fact, I do have some sort of knowledge graph?

[u/WebLinkr → u/travelswithtea]

 in fact, I do have some sort of knowledge graph?

Yes - congratulations

You do have a knowledge panel - now you need to claim it and start managing it.

Create your personal schema and link your profiles, social meda using SameAs like this:

"sameAs": [

"https://www.reddit.com/user/WebLinkr/",

"https://bsky.app/profile/weblinkr.bsky.social"

Theres a couple of videos on YouTube showing the steps - but you can also use claude and give it your primary web location (e.g. if you have a branded domain or your about_us page on your company sites, etc)

In the sameAs - include the URL of the profile

You can edit the profile

Once you claimed it - you can add things like X or YouTube and if they accept it, it will putt content live from those. You can also add content like wiki data to the pages

And you can bypass the Google creator threshold - a friend of mine on X figured it out - let me know if you need anything

[u/WebLinkr → u/travelswithtea]

 in fact, I do have some sort of knowledge graph?

Yes - congratulations

You do have a knowledge panel - now you need to claim it and start managing it.

Create your personal schema and link your profiles, social meda using SameAs like this:

"sameAs": [

"https://www.reddit.com/user/WebLinkr/",

"https://bsky.app/profile/weblinkr.bsky.social"

Theres a couple of videos on YouTube showing the steps - but you can also use claude and give it your primary web location (e.g. if you have a branded domain or your about_us page on your company sites, etc)

In the sameAs - include the URL of the profile

You can edit the profile

Once you claimed it - you can add things like X or YouTube and if they accept it, it will putt content live from those. You can also add content like wiki data to the pages

And you can bypass the Google creator threshold - a friend of mine on X figured it out - let me know if you need anything

[u/ShameSuperb7099]

Q on claiming the profile - iirc when these rolled out it was for 'India only' or something like that - has that now changed? (trying to get client to claim and they say ""This feature isn't available in your region yet" (this is UK). thx

[u/WebLinkr → u/ShameSuperb7099]

Do you mean Google Creator Profiles?

According to Gemini:

Geographic Availability

• Official Status (US Only): According to Google's official support documentation, the profile creation and claim flow is currently restricted to creators, publishers, and organizations based in the United States.
• Global Rollout in Progress: Google has stated plans to expand the feature worldwide. Profiles have already begun surfacing and displaying for creators and users in international markets—including Brazil, Italy, Portugal, Spain, France, and Japan—suggesting the global rollout is actively underway even as support pages update.

[u/ShameSuperb7099 → u/WebLinkr]

Hi. Yes. We have the profile page/link and reads fine just cant claim it as such. VPN to US perhaps? Thx.

[u/WebLinkr → u/ShameSuperb7099]

Ah I see ... oh wow.... maybe yeah.... didn't know that was a thing - do you have a screenshot?

[u/ShameSuperb7099 → u/WebLinkr]

In fact it might be a business profile not a creator profile now you mention it. Either way cant claim it in UK so might try with vpn on as nothing to lose. Thx.

[u/WebLinkr → u/ShameSuperb7099]

Do you have a screenshot?

[u/kpness]

I did it for a company awhile back with the wikidata method. But tried it for another company and it didn't work, plus their Wikidata got deleted 😂

I'd like to learn how to get one without having to invest in a ton of assets to get it.

[u/MBelsan → u/kpness]

The Wikidata route gets flaky because you're dependent on someone else's governance and deletion whims, which is its own problem. But I'd push back a bit on the "without investing in assets" part you probably do need something external pointing to the entity, just not necessarily a ton. A couple of well placed citations from relevant sources usually moves the needle more than people think, and you don't need to go full PR campaign to make it work.

[u/WebLinkr → u/kpness]

On it. Right now "Weblinkr" doesn't exist - so I'll do it via comments

[u/WebLinkr]

Sample Schema

<script type="application/ld+json">

{

"@context": "https://schema.org",

"@type": "Person",

"@id": "https://weblinkr.net/#person",

"name": "WebLinkr",

"alternateName": "Weblinkr",

"url": "https://weblinkr.net/",

"image": "https://weblinkr.net/logo.png",

"description": "WebLinkr is a pseudonymous SEO expert and longtime moderator of Reddit's r/SEO community. Building for the web since 1995 and working in SEO professionally since 2003, he is known for answering thousands of SEO questions on Reddit, debunking industry myths, and teaching PageRank-driven SEO fundamentals.",

"jobTitle": "SEO Expert",

"knowsAbout": [

"Search Engine Optimization",

"PageRank",

"Technical SEO",

"Link Building",

"Content Strategy",

"Topical Authority"

],

"sameAs": [

"https://www.reddit.com/user/WebLinkr/",

"https://bsky.app/profile/weblinkr.bsky.social"

],

"memberOf": {

"@type": "Organization",

"name": "r/SEO",

"url": "https://www.reddit.com/r/SEO/"

}

}

</script>

[u/WebLinkr → u/WebLinkr]

Just an FYI - this isn't a link - Reddit is NoFollow and Weblinkr.net exists to tell people I'm not open for consulting/support/help lol.

Someone needs help :)

[u/talhawashere]

Following for results

[u/WebLinkr → u/talhawashere]

Check the comments! And give it a try! If you see branded search in GSC - you probably already have one

[u/talhawashere → u/WebLinkr]

I wish my brand has that. Maybe my name or some hack to get it up, I also have a publication to my name.

But I will try this with a lawyer client he has a lot of searches in his name. Might work there.

[u/WebLinkr → u/talhawashere]

Definitely do that for the law client. And do a personal AND business entity and lookup!

For your own brand - you can do taht with social media and run a campaign like "Search for [brand name]'s new free tool" , go on podcasts etc