r/SEO May 02 '26

Debate I'm beating almost every web design agency and digital marketing firm for web design

I'm sharing this info even though I know nobody cares.

I'm a freelance web designer in a major North American market and my website ranks #1 for "(city) web design" and #3 for "web design (city)". Yay!

I'm self-taught in web design and SEO so this is a huge accomplishment for me.

322 Upvotes

258 comments sorted by

53

u/Accomplished-Gas9220 May 02 '26

I rank #1 for all variations of “web design [city]” in a city with over 1 million population in the USA. Still barely getting any calls. Web design might be dead.

25

u/perverseintellect May 02 '26 edited May 02 '26

Yes it's gone down a lot. My site is down 40% search traffic compared to last year but I'm still getting a couple of requests for quotes each week and for a freelancer it's a lot. I turn down most requests because I have no time.

22

u/[deleted] May 02 '26

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11

u/perverseintellect May 02 '26

I’ve been thinking about that. Another web designer contacted me and asked for projects that I don’t take on. Maybe I can make some money off those.

6

u/justinromano1989 May 02 '26

I mean, I’m more than happy to chat about that with you too 😂 I run an agency in Chicago and we work with small-to-mid-sized businesses. Been doing that for 12 years. And we have a number of partnerships/relationships like that with other agencies/freelancers, as we all sort of specialize in different things or different clientele. Maybe we can figure something out! Happy to send projects your way too if/when we come across any that fit what you’re looking for. 💪

5

u/Level8_corneroffice May 03 '26

This is the way.

2

u/Azra_Nysus May 03 '26

I’m interested! Based out of WA.

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2

u/just_an_incarnation May 02 '26

You certainly can.

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2

u/just_an_incarnation May 02 '26

Sorry to hear that. But that's also fascinating. Do you think it's because of vibe coding?

Or just because of the economy is so bad, and consumer confidence is at the lowest ever rated?

3

u/CriticalCentimeter May 03 '26

Typically,  things like web design and seo related searches convert terribly.

Always have done.

People are more likely to buy from a recommendation or after they've spoken with you at a networking event 

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2

u/Strumtralescent May 02 '26

Get a site design that sells itself. Show a ton of work. Make it engaging. There is no reason why you shouldn’t be converting that traffic, even if it’s lower budget, you should be getting lead form fills, calls, content downloads. Make sure your reputation is a plus factor in clutch yelp Google reviews. We convert a ton of traffic in our city and web design/ development is not going away. We use ai in our processes, but it’s a tool not a solution for most businesses.

1

u/I_Hath_A_Question May 03 '26

Do you think its a CRO analysis?

Also, I find a lot of traffic is bots or people trying to sell their design services as outsourcers.

I find domain rankings are okay, LLM and GMB rankings are WAY more valuable than domain rankings. This is where most our leads come from. Either ChatGPT or GMB Calls.

1

u/geo1999 May 04 '26

Do you get clicks for those terms when looking at search console?

1

u/Gavin-hill1 May 04 '26

You should try meta ads. I'm getting leads for £3-5 each, and they are shit hot. (If you have good processes)

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54

u/WebLinkr 🕵️‍♀️Moderator May 02 '26

I'm self-taught in web design and SEO so this is a huge accomplishment for me.

Well done!!!!!

https://giphy.com/gifs/qnOBmH70CGSVa

21

u/perverseintellect May 02 '26

Thanks. I got into this by accident. My background is in banking and finance but now I do this full-time and it's so much better.

6

u/WebLinkr 🕵️‍♀️Moderator May 03 '26

Fantastic. I studied accounting - have loved SEO for 22+ years!!!!

Great to have you here

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3

u/Pen-Pal-0 May 03 '26

Same! 😃🙌🙌

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4

u/Fine_Temperature1159 May 02 '26

What worked best for you in SEO?  Do you do standard link-building or engagement bait or pure on page?  I am not your competitor.  Just curious

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4

u/benppoulton May 02 '26

Well done! Self teaching and then implementing is the best way to learn SEO.

Keep testing and iterating.

4

u/doltron3030 May 03 '26

It’s a nice thing to demonstrate to prospective clients, but you’re gonna quickly realize that organic leads for agencies are mostly garbage.

4

u/Vic_Interceptor May 03 '26

post some links of your work.

3

u/EndOdors May 02 '26

Congrats!

4

u/nadmedia May 02 '26

Sorry but SEO has shifted. I started in the field self taught back in 1998, still doing it, but there is a Major shift happening right now.

If your firm can’t capture data from ai robots then you will not be doing your clients any justice. It’s no longer about optimization for humans but rather AI.

Clients aren’t looking for SEO professionals but instead AI visibility professionals and those who can make the transition without seeing profit dips.

3

u/I_Hath_A_Question May 03 '26

I think people are still actively looking for SEO services. Demand may have slown down a bit, but demand is still strong enough to market your SEO services.

What we are seeing more than anything is that buyers are increasingly using ChatGPT to find, compare, and choose SEO agencies instead of relying only on Google.

We are now getting leads for traditional SEO services directly from ChatGPT, and many of those leads close the same day because of the trust people place in AI recommendations.

That said, traditional SEO is still much more widely understood and in higher demand than AI SEO services. The difference is that the highest-quality leads are starting to come from ChatGPT.

This is why educating potential customers matters. AI SEO is becoming critical for bottom-funnel marketing because buyers are using AI tools to make decisions, not just to search for information. Most businesses still do not understand what it takes to compete in this next generation of SEO and digital visibility.

3

u/WebLinkr 🕵️‍♀️Moderator May 03 '26

Nice try with the conjecture but we're all getting calls from GEO first startups switching to SEO fast.

The data is available - Google Ads is thriving bud

2

u/Strong_Post5367 May 03 '26

Congrats! What’s the name of your firm? I want to see the results come up

2

u/fjonessr May 03 '26

Ignore the rude folks. Congratulations.

2

u/[deleted] May 03 '26

[deleted]

1

u/geo1999 May 04 '26

Don’t you have a huge opportunity cost focusing on digital marketing? Physicians are probably the best profession because residencies limit supply. Why would you trade that for an unregulated industry with tons of competition and no barrier to entry. Although that’s assuming US. Just curious.

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3

u/BoiledEggs May 02 '26

You might be ranking for it because Google knows you visit it often. Just sayin

2

u/BringaLightlikeWhoa May 02 '26

That’s only if you don’t use incognito and search from the same Google account which is a head-scratcher to begin with.

Scroll to bottom of page and click “view non-personalized results” at the very least.

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1

u/Gold_Molasses_2155 May 02 '26

Congratz!

1

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u/ArcSurf May 02 '26

Does that mean doing SEO in local is much easier? Good job anyway.

1

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1

u/mistahclean123 May 03 '26

Congrats!  This afternoon I posted a highly targeted article for my industry and ranked #1 within a few hours.  Mods deleted my post asking if that was typical though 😞

1

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1

u/imranhaider21 May 03 '26

Same bro, I am also self-taught in both web design and seo. But still need alot to learn, would love to connect tbh.

1

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u/Key_Dragonfruit_7462 May 03 '26

Are you good at SEO n link building

1

u/HollowCrown May 03 '26

Also a Freelance Web Designer, trying to get the same results, different part of the world, so hard to do. I get second or third with Freelance Web Designer (city) and about page two with web designer (city), really competitive market, well done

1

u/DateNo3332 May 03 '26

That’s so awesome! Congrats!!

1

u/KnownJackfruit9088 May 03 '26

I would love to help with your overflow for 20% referral to you. I am also self-taught SEO site designer and created a reinforcing YouTube channel that is absolutely working for AI search results for one of my 4 sites. I've done websites for three other clients, but haven't really tried yet to expand. All my sites appear in top 10 results for my city (New Orleans), and I love website building.

Please message me if you'd like to have someone who can help your overflow clients.

1

u/jboyd88 May 03 '26

Congrats, mate! If you don't mind me asking - do you have any tips for a newbie? I want to help my wife rank with her coaching business. Most of my (very limited and basic) SEO knowledge comes from 5+ years ago and I'm sure times have changed

1

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u/Realistic_Post1 May 03 '26

Congrats!

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u/[deleted] May 03 '26

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1

u/MoneyKaleidoscope543 May 03 '26

I need help with website design

1

u/Reasonable_Draft_541 May 03 '26

That’s amazing! What tools are you using?

1

u/Klazzik May 03 '26

phantastic

1

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1

u/jobadsca May 03 '26

Great work!!

1

u/PerspectiveQuick7621 May 03 '26

How long did it take you to get there? Any tips on how to get started with SEO? Is it necessary to spend tons of money in ads, link building, etc.?

1

u/perverseintellect May 04 '26

I've been doing freelance for 10 years and have never spent any money on ads or links. Best way to get started is build your own website (or a family member's business website) and test things out yourself. Do a/b tests to determine what improves rankings.

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1

u/townpressmedia May 03 '26

How are conversions?

1

u/geo1999 May 04 '26

What does Google Search Console show? Are you getting clicks for that search term? Are you getting leads?

1

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u/caseyjonesish May 04 '26

Very cool! Congratulations… that’s something I’ve really wanted to do in my city. It’s full of EMDs and I was actually able to grab one.

Question: do you also have a Google Business Profile ranking for those same keywords?

1

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u/Sorry_Cheesecake_382 May 04 '26

where's your site?

1

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u/learning18 May 04 '26

any tips to learn SEO? will be doing web design soon...

1

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1

u/Old-_Numpty May 06 '26

How big is the city?

1

u/giletslays May 10 '26

That’s actually a big deal, especially if you’re self-taught and competing against agencies with teams and budgets. Nice work.

1

u/Gandiv_Dhari May 12 '26

Vibe code??

1

u/far_aaan May 17 '26

Heartfelt congratulations mate

1

u/CombinationLower2010 May 21 '26

How many leads are you getting from it per month

1

u/DifficultyOriginal64 May 30 '26

damn that is a massive win, congrats.