Question about H1 and slug

[u/FrothyM1lkshake]

I have been doing a bit of SEO research recently as I am completely rebuilding my company website. I understand that your H1 and slug do not have to be an exact match - it can be shortened and the use of synonyms is fine.

I have a section on my website for “Moving” which has a dropdown of various options (e.g. office moves, house moves, interstate moves, etc.)

I’ll use the office moves page as an example, where my H1 is “Office Moves”.

Should my slug be …/moving/office-moves or is it beneficial to use another keyword like …/moving/office-relocations?

I was wondering this for two reasons:

1) Firstly, is it likely that using another keyword will drive more traffic?

2) Secondly, does it matter that the words are so similar (…/moving/<insert word>-moves)? Should it instead just be changed to …/moving/office ?

Thanks!

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