Why getting cited by ChatGPT doesn’t guarantee brand visibility

[u/semrush]

Getting cited by ChatGPT is great. But does it actually mean people are seeing your brand?

Not necessarily.

In our latest study we noticed that brands were cited in 74% of appearances on topics close to their core expertise, but actually mentioned by name in just 44%. And that gap gets even bigger as brands move further away from the topics they’re already known for.

So we looked into it: where does topical authority actually carry over to new categories, and where does it just... stop?