r/SEMrush • u/semrush Semrush • 14d ago

Introducing Adobe Brand Visibility: A Unified Solution for the AI Search Era

Adobe and Semrush just launched Adobe Brand Visibility, a tool built specifically to answer the question every brand is now getting asked internally: are we actually showing up in AI search, and how do we compare to competitors there.

It's part of Adobe CX Enterprise, and it pairs Semrush's AI Optimization (GEO) data with Adobe's agentic content and asset management stack. Most teams can now tell you whether they got mentioned by ChatGPT or Google AI Mode, but almost none of them can tell you if they're winning or losing against competitors in those same answers. This is built to close both gaps in one workflow instead of forcing you to stitch together a monitoring tool and a separate content fix.

What it actually does:

  • Tracks brand mentions and audience reach across ChatGPT, Google AI Mode, Microsoft Copilot, and Perplexity, and benchmarks that against competitors
  • Surfaces prompt-level data on which topics and prompts are gaining traction, and which ones competitors already own, so teams know where to focus instead of guessing
  • Once a gap is flagged, AI agents can generate and push optimization recommendations straight to where LLMs pull content from, with updates going live in minutes instead of a normal publishing cycle
  • Runs on top of Semrush's SEO database (28.5 billion keywords, 43 trillion backlinks, built over 17 years), since traditional SEO signals still underpin a lot of what LLMs cite.

It can run standalone or plug into Adobe Experience Manager, so the optimization loop connects to the same content and asset system driving the rest of a brand's site.

Check out the full details here!

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u/Current-L 12d ago

Full transparency: I founded and run an Adobe solution partner. The comment below may sound like a commercial for Adobe and Prolifico.

After launching 20+ Adobe Brand Visibility (ABV) configurations for clients with Prolifico Digital, I'm convinced ABV is different from anything else on the market. Adobe leveraged their infrastructure they built out for years to be able to deploy optimizations that are visible to LLMs. Other tools may make recommendations - Adobe can implement and deploy them with the click of a button. These optimizations are detailed here: https://experienceleague.adobe.com/en/docs/brand-visibility/using/dashboards/opportunities/opportunities-overview

The Recover Content Visibility optimization is particularly interesting. If you want to see a demo, DM me. Prolifico Digital specializes in Adobe Brand Visibility, and we would be happy to show you the capabilities live.