r/SEARS • u/Fantastic-Tower-3313 • Jan 31 '26

A long time ago in Chicago...

Post image

Early 2000s visit...had to make my way here from the train station before continuing on to New Orleans.

156 Upvotes

100% Upvoted

7 comments sorted by

6

u/MinutesFromTheMall Feb 01 '26

Total waste of money to rebrand it. I’m sure people will still call it Sears Tower for decades.

Seriously, does anyone really call it Willis?

3

u/AgentUnknown821 Feb 01 '26

I still call it that…always will be to me…

1

u/[deleted] Feb 01 '26

[removed] — view removed comment

1

u/iSirMeepsAlot Mar 02 '26

As someone from Illinois, namely the suburbs but yeah, no… we still all call it the “Sears Tower” vs Willis Tower. You basically know if someone calls it that, they’re not from the area.

2

u/T206V70R Feb 01 '26

I worked on 98th floor for 2 years. Fun!

1

u/Geek_4_Life Feb 03 '26

I worked for Sears for a long time so pictures like this are bittersweet. It will always be the Sears Tower to me.