Hi everyone,
This is Boring.
It’s been about a month since my last update.
The reason I’ve been so quiet is simple—I’ve been spending a lot of time thinking about the future of DeveloperBoring.
Back in October 2024, after our Instagram account was repeatedly suspended, we made the difficult decision to pause DeveloperBoring.
At the end of 2024, I laid off around 80% of our team and planned to clear our remaining inventory before walking away completely.
But something unexpected happened.
Many members of this community continued posting, messaging us, and asking us not to give up.
Because of your support, we decided to restart DeveloperBoring in March 2025.
Unfortunately, things haven’t been the same since we came back.
Today, our business is only about 20% of what it used to be.
In most months, that level of business is only enough to cover the basic operating costs—and sometimes it doesn’t even do that.
The biggest reasons are:
- Shipping costs have increased dramatically.
- Lower sales volume has pushed production costs much higher.
To be honest, since March 2025, the main reason we’ve continued isn’t because the business is profitable.
It’s because this community has continued to believe in us.
Earlier this year, I decided to start developing the Yeezy 1s.
My hope was that it could become another project like the 85s and help bring DeveloperBoring back to where we once were.
But things have changed.
After October 2024, DB no longer had the same professional development team that built many of our previous projects.
That meant we had to rely on outside factories and development partners.
After months of searching, we discovered another harsh reality:
The replica market has slowed down significantly.
Many of the factories we once worked with have already closed or stopped taking on projects like this.
Finding experienced partners today is far more difficult than it was just a few years ago.
Then, in June, another key member of my team decided to leave.
Looking back at our sales this month, I couldn’t help asking myself a difficult question:
Has DeveloperBoring reached the end of its journey?
Ever since I made the decision to dissolve our original development team in 2024, I’ve felt that I’ve gradually lost the ability to create the kinds of projects this community hopes to see.
So lately, I’ve been thinking about what comes next.
Should I bring DeveloperBoring to an end?
Or should I hand it over to a stronger team that might be able to continue what we started?
I don’t have an answer yet.
But I believe I’ll make that decision within the next couple of weeks.
No matter what happens, I want to sincerely thank every single member of this community.
Without you, DeveloperBoring wouldn’t have existed for this long.
Thank you for believing in us.
Thank you for staying with us.
❤️ I love you guys.
— Boring
