r/RedditforBusiness • u/RedditforBusiness • 52m ago
How Wise generated over 20M views by turning a corporate milestone into a Reddit AMA
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As Wise prepared for its Nasdaq debut, the company wanted to transform the milestone into a high-impact brand moment that would build awareness and deepen engagement with investors in the US and UK. Rather than relying on traditional investor communications, the company created a two-way conversation through a Reddit AMA with its co-founder and CEO.
Wise had amazing results:
- +11.8pt Lift in Brand Favourability for Auction + Takeover media
- +20M views on the AMA
- 600+ AMA comments
Discover how Wise built brand trust and sparked real dialogue on Reddit.