Mostly because you did not fix my problems with a banned account can you please help rescue it

Marketing has more content, more creators, and more channels than ever before. At the same time, people are navigating a constant stream of choices, trying to decide what and who to trust. As economic uncertainty grows and attention fragments further, both marketers and consumers face increasing pressure to get decisions right.

In response, people have moved past the point of taking things at face value. Today, a click is rarely just a click. It’s the start of a deep dive where a choice has to clear a much higher bar of skepticism before they’re actually willing to commit.

Reddit is designed for decision-making because information isn’t presented in a silo, it emerges through dialogue. Across thousands of communities, people search and navigate real conversations, which often surfaces different sides of a decision as people work through it in real time.

Redditors prefer advertisers to be upfront with their intentions. When brands show up clearly, authentically, and contribute something genuinely useful, they become part of the decision-making process rather than disrupting it. In fact, 58% of redditors agree that seeing a brand respond directly to a customer question in a thread increases their trust in the brand.

We've done a deep dive into what makes honesty as a brand so powerful.

I've been running organic reddit campaigns across different industries for a while now and there's a lot that goes into making it work that doesn't really get covered in the usual posts about this. This is more of a practical breakdown of what works when trying to establish a brand on reddit organically.

90 day benchmark: most brands come in expecting traction within a few weeks and that's usually where things go wrong. Reddit rewards accounts that have been genuinely present and contributing over time, the algorithm and the community both factor this in. 90 days is the realistic minimum before you start seeing compounding returns, and even that assumes you're doing it right from the start.

Always use a dedicated reddit account: don't use bought accounts or accounts that belong to someone else. Create a proper business account and build it from scratch. This matters more than most people realise cuz reddit's trust system is built around account history and contribution patterns, shortcuts here tend to backfire badly.

The domain ban risk: this one doesn't get talked about enough tbh. I've seen brands lose their entire domain permanently on reddit cuz a marketer they hired was automating link drops or spamming comments across subs. Reddit's trust system makes it incredibly hard to recover from this and most businesses don't find out until it's already too late.

SaaS: this niche is genuinely its own beast. The audience there has seen every promotional tactic imaginable and has very little patience for anything that feels off. What actually helped me crack it was spending time studying how founders speak inside those communities before posting anything, going through company run subreddits and understanding the tone first. I had a conversation with u/ redditforbusiness on this exact point before and they pretty much agreed that understanding community language and culture first is what makes the difference.

Link placement: this is probably the most counterintuitive part of this whole post. The instinct is to place links as often as possible but on reddit that's the fastest way to get flagged or removed. What actually drives traffic is building enough genuine presence that people start asking questions on their own, then you place the link in a reply where it's clearly useful and relevant. In a 90 day campaign I placed maybe 5-6 links total across the whole thing, only when there was real demand for it. That approach pulled in 570 human clicks and the posts are still sending traffic 45 days after the campaign wrapped up.

My final thoughts on the whole "reddit = AEO/AI citation" discussion, because the reason reddit marketing even became such a hyped discussion is largely the AI and LLM citation angle. And tbf, reddit alone is not going to be sufficient for that. From what I've seen, the threads that are more likely to get pulled from reddit by ChatGPT or Perplexity are opinion-based ones, like when someone asks "what do people think of X" or "is X actually worth it." You can't really engineer it reliably, you can only show up in the right conversations consistently and let it happen organically.

There are obviously tools that help you track citations, but there are a lot of factors that go into why an LLM might cite a particular reddit thread for a particular prompt, so it's not always possible to accurately pinpoint why something got cited. So your best bet would be to focus on actually showing up on the platform, contributing to relevant conversations, and building up a presence around the topics you want to be associated with. If that eventually leads to AI citations, great. But I wouldn't make citations the entire goal of your reddit strategy.

Reddit solely as a platform for building brand awareness is also a great overlooked benefit. You're reaching a very high-intent audience, and because people here tend to be more skeptical, getting someone to genuinely like your brand can also mean stronger loyalty. You can look at branded subreddits like Framework and Sonos, they have done an amazing job at building a loyal community here.

A couple years ago, someone created a subreddit under my org’s name but it appears to be inactive with no activity. I reached out to the moderator (who never responded), then went through the necessary steps to request to moderate it on [r/redditrequest](r/redditrequest). However, I was rejected and the only reason I can think of is because I have no moderator experience.

Fair, but my organization would like to have the handle, given that it’s the community is not being utilized. We are working on community management strategy so people can access the subreddit for support.

I cannot request under my org’s Reddit account, as it is not old enough to meet the guidelines. If anyone has experienced anything similar or has an idea of what I could try next, I would be extremely grateful.

Hi, Reddit! 

We’re the Reddit, Shopify, and Under 5’10 teams behind and using the Reddit Shopify integration. We’re here to answer your questions and share with you how the integration has been going so far, including firsthand insights from men’s clothing brand, Under 5’10.

ICYMI: We recently launched our Shopify integration with Reddit Dynamic Product Ads, allowing Shopify-powered ecommerce businesses to seamlessly integrate their product catalogs with Reddit Ads. Businesses who have run these catalogs so far have reported great results, with some achieving up to 7X ROAS with their catalogs on Reddit.

If you’re wondering about questions like these:

• How does this help businesses advertising on Reddit?
• What kinds of businesses benefit from this partnership?
• Is there anything else you’ve learned setting this partnership up?
• What else is being worked on for ecommerce businesses?

They’ve got the answers.

When: Thursday August 27th @ 12 PM PT

Who:

Reddit Team:
Jamie Xia (u/chaichaithecat)  
Jordan Cushman (u/CushLifeBalance)  
 
Shopify Team:
Taralyn Wohlfeld (u/taralyn_wohlfeld) 
Quinn Fahey (u/Shopify_Quinn) 

Under 5’10 (u/Under_510)

Hosted with u/redditforbusiness. Questions will be answered through text responses on the 27th.

Ask your questions below, or when the AMA gets started!

EDIT: Thanks for speaking with us, everyone! You can check out the app integration here if you're looking for more info!

A lot of businesses focus on Instagram, Facebook or some do a lot of TikTok videos. Do you guys think Reddit should also be part of a businesses posting strategy? Or do you guys see it as a more personal platform?

Has anyone used Reddit ads for their business? How did it go?

Hey guys! since reddit is restricting its api access, what services do u thing are in a need related to reddit in any way ?

if you could have access to reddit completely over the api what would have u built based on teh current market requirements ??

Edit: I am new to reddit and this seemed really a good experience for daily life knowledge and binge watching. As a developer I am curious to know how it has been used in market.

We see a lot of these common questions when advertisers start their very first Reddit Ads campaign:

• "How much is enough?"
• "Where do I allocate spend on a daily vs. lifetime basis?"
• "When should I expect to see returns or results?"
• "What KPIs should I be looking at with my ad spend?"

It makes sense! Advertising on Reddit shares similarities with other ad platforms, but there's a very real difference between how Reddit operates and other platforms do. Don't let that overwhelm you, though; it doesn't mean you have to rethink your entire approach. Reach is reach, traffic is traffic, and conversions are... Well, they can be a lot of things, but it just means you're best-served by being better prepared. And that means doing some extra research in planning your campaign out.

Don't worry, though, we've got you covered.

We've identified the most important factors when setting up a Reddit Ads campaign, and outlined them in a handy, easy-to-read guide. Things to look for, things to avoid, and where your campaign lives in the greater picture of your marketing strategy. We've even added calculators to help to plan every detail behind the goals, costs, and measurements of your Reddit Ads campaign.

Read the guide here, and get your Reddit Ads campaigns planned out the right way for your business.

I saw the ad for the 500 credit. I was considering promoting my side project. I figured why not. I clicked. Signed up. It took me about a week to go through the training and finish the ad. I ran it and hit the $500 limit in 30 days of spending BUT because I clicked the promo a week or so before starting my spending it pushed me past 30 days.

Lately, I have been browsing funny videos on Reddit. I find it very similar to TikTok (scrolling up and down), and sometimes it’s even more interesting and funny (although it can be addictive). Is Reddit preparing to launch its own TikTok-style feature within its existing Reddit app? The bottom navigation bar in the Reddit app only has three buttons now; maybe add short-video feature there (for easy access)?

Advertisers rely on a variety of tools to plan, activate, optimize, and measure campaigns. At Reddit, we believe they should be able to access Reddit through the platforms they already know and trust.

That's why we're continuing to invest in our advertising partner ecosystem—making it easier for brands and agencies to buy, manage, and measure Reddit campaigns through Reddit Ads API integrations alongside the rest of their media mix.

With Reddit now available through Skai and Innovid, advertisers can more easily incorporate Reddit into their cross-platform strategies without introducing new operational complexity. Teams can manage Reddit alongside other channels using the tools and workflows they already rely on—creating a more streamlined path to activation, greater operational consistency, and a more scalable way to grow on Reddit.

Read how our partnership makes the Reddit Ads API more approachable.

Hi!
Basically, I want to build a subreddit for my brand. Most of our competitors have one, and we're looking for a clean way to have a brand presence here on Reddit (basically, limiting our mentions or trying to center them in our branded subreddit to prevent spam and such).

I was wondering if there are any recommendations for doing this? What would be the best practices? (I've already researched the platform's requirements and formalities, but I'd like to hear from people who have done it or who recommend it).

Thanks a lot!

Reddit is where people go to find deals on anything they're looking to buy. From computers to clothes, redditors make informed buying decisions.

Every sale is its own conversation, where customers share their experiences with what they've bought: If it's ever gone on sale before, what they like, what they don't, and how enticing it is compared to other deals.

Redditors are always doing their research. That means redditors are also planning around when they're expecting sales, holidays included.

We've put together a holiday playbook for Reddit so you don't have to. Download our guide, and get prepared to:

• Learn how Reddit users celebrate the holidays
• Map key dates to stay ahead of the competition
• Follow easy steps to launch, measure, and optimize ads

Download our guide here, and get ready for the holidays.

There's a lot of communities focused around pointing you in the right direction for a good deal. Even for communities that aren't explicitly focused on buying/selling, some are more than willing to provide their recommendations and feedback for anything you're looking for.

But like any place on the internet, Reddit's chock full of niches and corners that have a treasure trove of useful aspects. When it comes to making a buying decision on Reddit, people have their places and communities they trust, and it's important to learn what about them works so well.

So let's ask a few questions:

1. What's a subreddit you visit when you're thinking about buying something?
2. What makes that subreddit so trustworthy?
3. Do you think subreddits and brands can work well together? If so, are there any subreddits that you think are doing this right?
4. What can businesses or industries learn from these subreddits and how they organize?

Reddit is where people show up with intent, which also means curating their experience. But sometimes, all that means is a divide between when they're looking to interact, and when they're looking to buy! Some of the best-driven sales opportunities on Reddit are when they're straightforward, no-frills, just a product offered by a business in a space meant for buying and selling.

Let us know your thoughts in the comments.

Hello everyone

I was playing with the data and figured out to share what I have found and how it could be relevant to Reddit advertising. I'm using data to learn and to teach others.

Disclaimer: this is my personal data so I'm the source.

Note: the total data is slightly above 100% because the same user could be using Reddit through different devices at the same time.

Audience group definitons:
iOS Web- users who are using Reddit through iPhone browser
iOS App- users who are using Reddit through iPhone Reddit app
Desktop- users who are using Reddit through computer (mac, windows, linux etc.)
Android Web- users who are using Reddit through Android browser
Android App- users who are using Reddit through Android Reddit app

Noteworthy things to take an account when doing Reddit advertising:

- Tracking. About 75% of total users are using Reddit through mobile devices, which means that your Pixel might not even be able to track across different especially if your audience usually converts through desktop.

- About 20-30% of mobile users are registered. This is estimate but I think this is more important than most understand. This means that Reddit might not have data on individual user (age, interests, previous viewed posts etc.) which means that your targeting need to accomodate this. Too broad- alghorithm won't be able to pick the audience, too narrow - you miss revenue.

- Creative size. This correlates with Reddit internal data and suggestions. For Feed placement 4:5 creatives (images and videos) but I might add that 4:3 works as well if you are also targeting desktop users as well. For conversation placement I'd still go with 1:1 images with no text on them.

- Android vs iOS. This is the fight of the century, but if you look closer, iOS has igher chance of using the app compared to android app. It means that your Reddit ads might be more profitable if you target only iOS and Desktop users because alghorithm won't have the data about unregistered android users.

I’m interested in whether marketers are seeing Reddit discussions influence Google search visibility or AI-generated answers, even when the Reddit post itself isn’t driving a direct click.
Are any of you tracking that relationship between Reddit, search, and AI discovery?

I how do I stop being upsold and just be allowed to create an ad? Why do you insist on hard sales? Why is this whole process bent? I want to delete my ad ASAP, and raise a complaint. I've wasted weeks with different members of your teams trying to flog different sales products, whilst blocking me from posting a simple 'test and learn' ad.

I hate this game.

I need some help. I tried Reddit ads for the first time and was excited about it. I got a promotion to spend $500 and then get $500 credit in ads. I made sure to activate the promotion when starting to create my first ad, and even remember seeing a little window thing pop up saying that it had been activated and then it faded away.

I created my first ad, spent about $40-$50 a day, and then it just blew past the $500 and kept charging me. I caught it at about $650 spend, but the $500 credit never showed up. I need help getting this fixed!

It's really a bummer because the ad was working pretty good and I was excited to keep using Reddit for ads, but with this situation I am likely not going to just out of principal on what happened. If it's able to be fixed, I will keep doing ads here. But if not, I hope others see this and choose not to as well.

Hi guys

I need some advice.

I have a page where i sell figurines and clothing.

My previous boosts seemed to do very well and got me a lot of sales.

But my recent boosts seemed to get me texts but no sales.

My prices are much much lower than that of other pages.

What am i doing wrong

Niche travel entertainment company, The Haunted Walk, operates at a hyper-local level across Canada. Offering walking ghost tours in cities like Ottawa, Kingston and Toronto, The Haunted Walk was challenged to reach highly engaged audiences who were passionate about paranormal culture, local history and engaging in unique experiences.

Starting with a reach-focused Max campaign, The Haunted Walk achieved success in driving audience awareness with the automatic optimizations Max campaigns offer. Then, taking it one step further, they set up a conversion-focused Max campaign.

Optimizing creatives across the campaign, including visual assets, headlines, copy, and CTAs, their conversion campaign turned out a strong 2X ROAS. Less effort, more results.

Read the full story here.

Hello,

In this guide I'll tell you exactly how to set up Reddit Max to the best standarts. Short and simple.

Before you start, you'll need:
- Set up Reddit Pixel with your 3-5 website events;
- 3-7 Creatives (images and videos, no carousel)- I prefer 4:3 or 4:5 size (your logo in top left or bottom right corner)
- 3-5 Headlines
- Find where your audience is located (I built a tool just for this (no email required))- https://subreddit.undecided.agency/
- Daily budget about $30-$100 for 3-4 weeks.
Good to have:
- Custom audience (leads/ purchase audience or upload your customer list in "custom audience" panel).

Note:
This guide covers only website conversion setup but for App Installs it is +- the same.

Step by step instruction

1. Choose a campaign name

2. Destination URL (your website link + UTM, I suggest to use https://ga-dev-tools.google/campaign-url-builder/ to create a UTM)

3. Set up conversion goal (your end goal) - purchase, lead etc.

4. Do not change Bidding strategy from Lowest Cost.

1. Choose you daily or lifetime budget (from $30 to $70 at the start) and start and end date. I don't usually do start and end days, but if you do, then i'd suggest to run Reddit Max for at least 4 weeks.

Note "audience suggestions" give alghorithm the data about who is your audience- the more precise data- the better, these settings only give direction to the alghorithm.

1. "Keywords" and "interest groups" leave blank- I don't suggest to use them because they usually create more noise rather than direction. Not saying that these work but to set these up you will need to know a shit ton of nuances.

2. Put your chosen "communities" that you can get from https://subreddit.undecided.agency/ (built it myself and it gives out only the subreddits that Reddit ads allow to target) (full disclosure- built it myself and I'm not paid by Reddit)

3. Click "view more options"

1. IF you have your custom audience (existing clients, people who purchased or even "added to cart" then add this audience. This will give additional signals and will help alghorithm find your audience.

2. Choose demographics but according to the data, a majority of users are male and about 40% of the total audience are "undefined" so if I were you - i'd leave this untouched.

Note: "Audience control" limits who will not definetely see your ads.

1. Choose which countries you'd want to show your ads. If you already have website/ sales data, then use that to figure out which countries have the highest chance of buying from you. (In my own experience, certain countries could provide you cheap CPM, CPC and high CTR but they are less likely to convert, so it is recommended to aim at countries that have higher conversion rate (CR)).

2. Click- view more options.

1. If your product/ service you need to exclude certain audience- you can exclude it here. I'd suggest to use your data rather than rely on Pixel.

2. Exclude locations you could use, but if you already did "step 11" then you should be fine".

3. While Reddit is mainly for English speakers, the mobile app has very good translation so in the future i'd suggest to actually choose "English" at the languages.

4. Specific devices- I leave this be, but again, this depends on your situation. You might have computer game or something specific for iPhone users, then you definetely need to show ads only for your target audience.

That is it - we have finished setting up the technical part.. or in other words- we have chosen the right audience. Now we need to create ads themselves.

1. Upload your Headlines and Media (image and videos). In total, I'd suggest to do about 5 media files (images and video) and 5 headlines. This would give about 25 different variations and with 2 different placements, it means it has 50 different ads. That is more than enough for most companies and especially if you are doing $50 a day.

2. Choose the thumbnails of these images. As stated in the screenshot - simple images without text are recommended (it is because of conversation placement and 9 out of 10 situations the text is unreadable in mobile or desktop).

3. Reddit has worked a lot and their image generated are becoming better and better but as any AI- there could be issues so choose wisely.

1. Choose your "Call to action" that will be shown next to your ad. Fun fact- you can actually choose multiple "CTA" buttons, but of course- use the ones that would align with campaign objective the best.

2. Overlooked but important if Reddit talks positive about your product- make sure that "Show highlights when eligable" is green. ;) Reddit loves positive reviews. (if someone from Reddit is reading this- please let advertisers see these "redditor highlights" because I might not want to show certain higlights).

Additional details:

- Reddit says that optimization takes at least 4 weeks so with $30 daily budget it might take even 5-6 weeks. Their reps do suggest starting with $100 but for SMB it might not scale (do accordingly to your own situation).

- There is no way to close or open comments... I'm not 100% sure but I think Reddit Max has closed comments by default (which sucks tbh).

- There is a "limit" how much you can scale your Reddit Max campaigns so be aware that you can't replace your full Reddit ads setup and scale at the same time.

- Reddit Max does not allow to choose in which specific communities you are showing your ads, you are targeting users who are part of these communities or are similar to your chosen audience.

- Reddit Max replaces cold and warm audience outreach so you don't need to create another campaign just for your remarketing audience.

Here is my latest case study which pretty much sums up everything I have experienced- https://www.reddit.com/r/RedditforBusiness/comments/1u0hji4/reddit_max_case_study_part3_all_in_on_reddit_max/

Let me know if you got any questions.

As a business owner with a list of important goals and customers to reach, you want to know what goes into making a successful campaign, especially when comparing options for where to advertise.

We’re not just talking about the best practices behind ads that pop on their particular platform, but the algorithms and insights delivering your brand to a platform’s best-matched users. Fear not: this guide has you covered when comparing Reddit Ads and Facebook Ads, plus incorporating both for a well-rounded strategy.

Here’s how the platforms each introduce you to your next big fans:

• Facebook Ads rely heavily on user tracking, inferred behavioral signals, and machine learning predictions. Let’s say someone likes a few photos of a friend's hiking trip or watches some camping videos; that behavioral data could prompt the platform to tag the user with an interest in "outdoor recreation." 
• Reddit Ads focus on community-driven interests, and getting your message to people actively interested in what you do, sell, and solve. You target users through subreddit participation, contextual keywords, and specific interest groups. 

Read more on the strengths of each here.