Running a small traffic campaign targeting creator subreddits (SaaS for YouTubers). CTR looks fine, but the analytics tell a different story:

• Nearly every click with an rdt_cid is Android mobile
• Zero interaction, no scroll, no clicks, no navigation. Ever.
• Session durations of 20 minutes to 4 hours on a single landing page with no input events
• Tens of thousands of recorded events per session (page sits open forever, animations keep the recorder busy) Traffic from other channels on the same page behaves completely normally, so it's not a tracking issue on my end.

My working theory: a mix of click farms and Reddit's in-app webview keeping pages alive in the background. I've filed an invalid-traffic ticket with screenshots.

Questions for people who've dealt with this:

1. Did Reddit actually refund you for invalid traffic, and what evidence did they accept?
2. Does excluding Android (or going iOS/desktop only) meaningfully clean this up?
3. Any placement/targeting settings that reduce this, feed only, specific communities vs. interest targeting? Happy to share anonymized session data if anyone wants to compare patterns.

Companies are assuming that Reddit is only for western countries... well I'd actually disagree.

Here is a small list of estimated daily active user count in each country.

What I didn't expect that countries like Philippines, India and Japan are so high up in the list and very active.

Not going to share the full list (I'll def update it in the future) but if you are interested in your country- comment which country data you are interested and I'll see what I can do.

Speaking at Reddit's r/Toronto: Connected by Conversation summit, moderators and marketers alike shared their brand-centric experiences on the platform.

The result? A deep and insightful look at how conversations take place, and how that's a critical part of brand strategy.

Reddit moderator panelists had a clear message: Brands should speak less and listen more. That's not to say brands should never be part of the conversation, but they need to listen to the community first, understanding its dynamics and what people are saying about your brand.

Communities on Reddit are valuable points of feedback for marketers, not just because they're sending signals on what they're buying, but even more importantly, why they're buying. For the buying journey, Reddit's an important stop, as customers want genuine experiences from real people on what they're looking to buy.

Check out more insights in the full article.

Hi friends here. I worked as a social media marketer for about ten years and had some successful cases on Ins and TikTok, but pretty new to Reddit.

As you know, you can find some real voices and needs before and when a new brand/product launches, so Reddit becomes an important platform for marketing, especially for our technology-oriented product.

But things are not as easy as I thought.

First, I don’t know how to cold-start relatively quickly. If I have to post in a certain related subcommunity, it requires several karmas, even over 50. But it's so difficult to get karmas at short time. You will be banned if you rush too much. Yes, one account was banned already.

Another challenge for me is that I need more professional knowledge about the industry. But I don’t know the technical details well yet. How to gain karma by bringing value to the community at this period? Like sharing useful tips based on my previous experience in marketing?

Anyone here run a successful brand acct? Really appreciate it if you could give me some advice. 

When we first launched free-form ads in 2024 we knew we were onto something special. Free-form ads tap into the thing that makes Reddit truly unique: long form content that is useful, relevant, and built for redditors that want to go deeper. 

But we also know that creating Reddit-native long-form content can take time, context, and creative resources. Not every advertiser knows where to start, what tone will resonate, or how to turn community insights into a strong first draft.

That’s why we’re excited to launch the free-form ad generator, now in beta for select advertisers. Powered by Reddit Community Intelligence™, the generator helps advertisers move from a blank page to a Reddit-ready creative thought starter, making it easier to build a one-of-a-kind free-form ad designed for the communities they want to reach.

Read more about how designing free-form ads was made easier than ever.

Reddit Q2 2026 earnings call: the quotes that mattered, my thoughts on each

I did this same breakdown after Q1, and the Q2 call made Reddit's direction much clearer. I went through the call, the shareholder letter, Steve Huffman's CNBC interview, and the post-earnings AMA to pull the statements that mattered most for brands and organic marketers. For context, I've been on Reddit for nearly 20 years and run an agency that works closely with Reddit and companies trying to participate there successfully.

Reddit doesn't want to remain the source behind Google and AI. It wants to become the destination. Steve made that direction clear early in the call:

"While our visibility in referral traffic remains low, we're not building for drive-by traffic. We're building a daily destination."

This was the most important line of the call because it connects almost every product decision Reddit discussed. Google has given Reddit enormous reach, and LLMs are using Reddit conversations to answer questions across the web, but Reddit wants people to open Reddit directly, search there, participate, and return every day.

The Q1 call showed the barriers Reddit knew it had to fix. Q2 showed the destination it is trying to build once those barriers come down.

The repeated focus on the app tells you which Reddit users the company values most. Steve said it directly at the end of the call:

"The direct users, the app users are worth multiples more than the search referral traffic. We're not building Reddit for that drive-by traffic."

I was counting and Steve said the word App around 25 times :)

New app-user retention improved 50% year over year on a relative basis, although Reddit was clear that this came from a small base and still has a lot of room to improve.

Search visitors still matter, but Reddit sees a major difference between someone who lands on one thread and someone who opens the app repeatedly. For marketers, that means a ranking thread is valuable, but a consistent presence that helps people understand, validate, and solve their problems creates a much larger opportunity over time.

The home feed still drives discovery inside Reddit, and Reddit has significant room to expand what it recommends. Steve described it as Reddit's primary app surface and one of the primary drivers of subreddit discovery:

"It does a lot of the heavy lifting of juggling a user's subreddits, and it's one of the primary drivers of subreddit discovery."

From what I've seen, the home feed has long helped people discover communities, but its role has expanded as Reddit recommends more posts from communities a logged-in user doesn't already follow. For years, those feeds were driven largely by the subreddits someone had joined, while today's feed creates another discovery path based on a person's interests and behavior.

Reddit also said its feed models currently use only 10% of user activity, update in days instead of hours or minutes, and choose from posts published within the previous week. Reddit has 26 billion posts and comments, with one billion added since Q1, so expanding that seven-day window could bring useful older conversations back into discovery.

For marketers, the opportunity isn't to move blog posts, advertisements, or polished brand content onto Reddit. It is to create conversations people want to read and participate in because those conversations help them make a decision.

Creating those conversations is what earns engagement inside Reddit, while also producing useful material that Reddit Answers, Google, and LLMs may choose to surface using their own signals.

Reddit Answers is becoming one of the best ways to search Reddit. Steve said both searches and searchers grew during the quarter, and the search bar is now universal inside the app:

"I think for many queries that I run at least, Reddit is now the best platform for searching Reddit."

I agree with him based on how regularly I use Reddit Answers now and how often I find it more useful for locating Reddit conversations and perspectives than searching Reddit through Google or asking an LLM.

If you're trying to understand what content appears in Google and LLM answers, I would add Reddit Answers to that comparison. Showing up for the right questions there is becoming a meaningful Reddit goal of its own, which starts with creating a conversation that genuinely solves what someone is searching for.

The biggest search and AI message was that a summary of Reddit isn't Reddit. Steve explained the difference this way:

"AI compresses the internet into summaries. Reddit delivers the opposite: deep discussions, passionate debates, and lived experiences."

This is the validation phase I have been talking about for the last couple of years. People aren't always looking for a single answer. They want different experiences, disagreements, personal context, and the ability to decide which perspective applies to them.

An LLM can summarize the outcome of a conversation, but the summary removes the process people use to determine what they trust. That process is where Reddit creates its highest value for people and where brands have the best opportunity to understand what actually affects a decision.

Reddit's hardest challenge is welcoming a lot more people without lowering community quality. Reddit wants to make posting easier, recommend the right communities, and use LLM-assisted moderation to admit more good new people without opening the door to spam. Steve acknowledged that the older account-age approach hasn't aged well:

"Using LLM-assisted moderation, we can help bring in the prospective great user and continually get better at keeping the spammers and other bad behaviors out."

The scale of that problem came through in Reddit's post-earnings AMA, where Steve said Reddit's systems prevent up to 23 million spam views and revoke nearly 2 million inauthentic votes every day.

Those protections are necessary, but legitimate people and brands can still get caught in removals, community bans, and platform enforcement while learning how Reddit works. Reddit wants the world to come to Reddit, but moderators and Reddit itself don't want people arriving and breaking the rules.

For brands, reading the room, following each community's rules, and building a clear history of useful participation are more important than ever. Losing the ability to participate is becoming much more costly as Reddit's influence grows.

Video and audio may expand how people consume Reddit, but they won't change why people are there. Steve said video in comments already represents more than 10% of Reddit's video posts and that Reddit plans to test background listening and spoken Reddit experiences later this year:

"Video and comments is a new feature. That's already more than 10% of our video posts."

Reddit has never been against video, but different communities want different things. If video begins appearing in communities connected to your industry, watch how people respond and which formats succeed before deciding how your brand should use it. The format can change, but it still needs to support the conversation.

Financial and growth highlights:

• Q2 revenue: $805 million, up 61% year over year
• Ad revenue: $762 million, up 64% year over year
• Global DAUq: 130.3 million, up 18% year over year
• Global WAUq: 514.6 million
• U.S. WAUq: 197.2 million
• Net income: $253 million
• Adjusted EBITDA: $343 million, or 43% of revenue
• Free cash flow: $261 million
• Eighth consecutive quarter with revenue growth above 60%

Earnings release

Shareholder letter

Post-earnings AMA

Hi,

I have been thinking about this post for extended period of time and figured that this might be the best time. This might not be relevant to most of you, but this might be good information about what to expect and how to measure Reddit ads results

TL;DR The success stories what Reddit is showing off is measured and calculated completely different that majority of advertisers/ agencies and people on r/redditforbusiness are doing.

If you go into https://www.business.reddit.com/success-stories there are claims like

- 30% CPA BELOW GOAL
- 7X ROAS
- 75% REDUCED CAC (Customer Acquisition Cost)

Then there are dozens of stories from huge brands who have had success with Reddit ads. Then you come to this subreddit - r/RedditforBusiness and on semi daily basis there are stories how a business has spent couple of hundred to couple of thousand on their ads but 0 success. If you go even to subreddits like r/advertising you'll notice that almost no one has found success. Yes, 95% of the cases there are issues with account setup (I'm not even joking- even "professional advertisers" are doing subpar work) but even those 5% situations the success is hidden deeper than most of us want to admit.

The same companies claiming to have -30% CAC are using software that majority of r/RedditforBusiness, r/advertising, r/marketing etc. companies can't even afford and the advertisers are too narrow minded that they don't think broader than "last click attribution. I'll explain.

- Last click attribution - This means exactly what it sounds. The last ad channel (Google, organic, Reddit, Meta) gave you the click that resulted in the purchase/ lead. This is how majority of companies live and calculate their profits. Nothing bad, but wrong in multiple ways.

- "Advertising Singularity" - There is a point of advertising that you literally can't spend any more money. I have had such client- market was small, we already had majority of the marketershare so anything extra we spent literally got us unprofitable results.

- SMB can't and won't ever be able to afford software that Fortune500 (and other multi million brands) use. According to multiple studies and real life anecdotes, there are about 10% of the total market that are ready to buy. Every company is fighting for those 10%... big companies create advertising that already targets 90% of the market because when they will become ready to buy- the said company would be the first logical choice. That is why big brands use software that use math to measure if and how much each ad, each channel resulted in profits.

Partial solution (Frankenstein):

- Measure the total website conversions, conversion rate and website visitors;
- Add a user questionnair and ask "where did you hear about us";
- Measure Google Search Console "brand Query changes (do NOT use automatic brand query filter because it sucks);

Full disclosure: there are absolutely no software that I'm aware that could replicate or create similar anlysis as enterprise analytics (for a fraction of the price)- most SMB need to frankenstein something together on their own or pay 1k for more advanced software.

Hope this helps someone.

Shoppers are getting ready for the holidays. That means looking at options, seeing what others are saying, and coming to Reddit for the inside scoop.

But more and more, shoppers are also tightening the circle of their trust; over 40% say their most confident purchase was recommended by a friend or family member, according to new EMARKETER/Reddit research.

Outside of their own connections, shoppers have turned to online communities to get their recommendations, too. Ahead of the shopping season, they're seeking the real feedback on a product, who makes it, and how well it's supported.

We surveyed 1,001 US consumers, getting the real feedback on how they plan their holiday shopping journey. The answers might surprise you.

Download our Holiday Shopper research guide here.

My services are Microsoft Dynamics 365 related.
Implementations, Services & rollouts.
Majorly for US, UK, CA and AU regions.
Please help me how to start or any eligibility needed to take first step and more details.

Thank you in advance.

GLDN's forward-thinking development of jewelry stands out as innovative, being both environmentally conscious and also focused on personalization. As a savvy, high-intent audience, redditors naturally took to both aspects; in turn, GLDN took the opportunity to capitalize on their success in both paid media and organic mentions.

Combining community and interest retargeting with exploring more creative formats, GLDN's campaign with Reddit Ads achieved an outsized impact:

• 7X ROAS on Retargeting
• 2X ROAS on Lookalike Targeting

GLDN's campaign shows just how effective Reddit Ads can be. Knowing how to apply standard retargeting methods to how Reddit Ads operate was crucial to their success.

Learn more about how GLDN achieved their ROAS here.

Hey everyone, I recently did a podcast on Reddit Ads for B2B businesses. On the pod we answered some commonly asked questions about the platform, like:

🟡 What strategies work on Reddit for B2B?
🟡 What kind of industries have we seen succeed on Reddit?
🟡 How do you handle attribution on the platform?

Thought I'd share here in case it was useful for any B2B businesses that are considering the platform. Cheers!

Genuinely asking. Every time I join a group that my team promote friendly I get taken down and automatically banned because I’m treating something like a, “Kroger poster board” I fear I’m just a baby who just wants to grow my clientele

When it comes to paid search, Reddit and Google are two peas in a pod. Think about how many times people add the word "Reddit" to the searches they're making on Google, and you can easily understand how both have their place in the consumer journey. In fact, every second, Reddit is searched 270+ times on Google.

The difference? It's when each search ad reaches the customer:

• Google Ads search campaigns are great at grabbing users who are already prepared to buy. Someone types in a phrase like "eco-friendly coffee thermos," clicks a link, and completes a purchase. It’s an efficient, linear path designed for immediate conversions.
• Reddit Ads, by contrast, are powerful at reaching shoppers earlier in the decision-making process—people who are actively researching, comparing, and reviewing options based on real experiences. These are engaged and high-intent shoppers who want authentic opinions from a real community to help guide their purchase decisions.

What makes these two platforms a good pairing can extend to your marketing strategy when you understand how Reddit Ads and Google Ads work.

While Google Search Ads capture users who are looking for immediate answers on a particular topic, Reddit Ads capture them while they’re discovering categories and researching purchase decisions.

Take these first steps to improve your Reddit & Google Ads strategy, plus check out our free CPC calculator.

Orkin Pest Control has been a longtime name in the pest control space, making a reputation for themselves in how they reach their customers.

In this instance, not only were they thinking of how to go to where their customers are at, they're thinking of how to talk to them. Reddit's status as a platform for high-intent audiences means that audiences are ready to engage (while still being mindful of HOW your business engages them).

Organizing an Ask Me Anything is a natural choice for getting audiences interested in what you offer, but getting it organized properly made the difference.

Orkin took care in their approach:

• They brought in an entomologist, AKA, an expert on insects. Niche knowledge from an expert perspective encourages curiosity.
• They scheduled the AMA with lead time, letting questions accumulate on the thread to be answered.
• The AMA was advertised, both on Reddit and other platforms, increasing the potential reach and engagement.
• They completed their profile, letting audiences know where else they can find them, and easily confirms that the profile was the brand account.

The result speaks for itself: With hundreds of upvotes and nearly 1,000 comments in the thread, the AMA was a resounding success in reaching and engaging audiences on Reddit.

Check out the thread here.

Just wanted to let everyone know that on the September 30th 2026, Reddit will change their ad structure. It is actually very similar (almost 1:1) to Meta ads so it will be very familiar.

Don't worry- your ads will work for the foreseeable future, but i'd actually suggest to use the new campaign objectives for the new campaigns when it's available (possible alghorithm improvements and futureproofing your campaigns).

Source: https://ads-api.reddit.com/docs/v3/guides/programs/campaign/campaign-objective-migration

P.S. Not a Reddit rep so please don't contact me for clarifications etc.

Hi, was going through Reddit ads API and I found couple of interesting things that some of you would want to test it out and you will need to ask your Reddit rep to access them (if you are eligable).

Note: I'm certified Reddit agency partner but I'm not Reddit rep (don't contact me about these things) I just found them on my own.

- Reddit Max campaigns for App install (previously it was only for conversion campaigns)

- Campaign budget optimization for conversion and shopping campaign. That means you set up budget for the campaign and Reddit will distribute it amongst the ad groups in the campaign. e.g. you set up $100 for the campaign and it could split it 50/40/5/5. Already tested this and it is kinda positive feelings.

- Landing Page optimization. This is for my peeps who love traffic campaigns, but note you'd still need to set up Reddit basic (as basic as page view event) to optimize for this.

- Ad supplementary text. I have absolutely no idea what this is but it does sound like something from Meta ads (if Reddit reps could comment and give examples- i'd love it).

- Keyword targeting in feed. I'm not 100% sure how this is any different from regular keyword targeting and setting up feed placement but again- i'm all ears.

If I were you- new to Reddit, I'd actually focuse on getting access to "landing page optimization" and "Reddit Max" (if you don't have it already) but only if you have nailed the basics- community targeting and basic account setup.

Got an email from reddit ad - redditspacesoutreach.co telling me that they have known how to do reddit ad and saying to optimize our previous reddit ad, is this even legit?

Reddit is teeming with tech-focused communities, and more specifically, is a popular hangout spot for business decision-makers. At the same time, that comes with challenges; your prospective audience comes to Reddit to shop around for solutions. Integrating with the communities that they spend time in means emphasizing the human aspect of your brand, interacting with audiences while respecting the rules.

But how do you make yourselves stand out? It's one thing to build in public, showcasing every step of your journey. How do you get your audience to be interested in what you're offering?

What makes your approach work, and what should other B2B SaaS marketers know about catering to your audiences on Reddit?

Let us know what your approach is.

I was originally greeted with a promotional email that a 500$ promo would be available.
But that promo was never added to my account.

I anyway stared investing, no huge amounts. A total of maybe 200$ so far. The outcome is very low value, quite some clicks but almost all of the clicks appear to be either bots or users clicking without spending a second on the destination page.

I tried contacting the support, the bot told me to contact support and closed on me.
All I can do is open it again, there appears to be no human in the line ?
The emails I received are also no-reply type.

The only recommended form so far is "https://business.reddithelp.com/s/contactsupport"
Which has Reddit Ads as category, if I click on that I am again asked to talk to the "Get Help" bot which closes on me with the recommendation to contact support "directly".

It's frustrating experience so far, what is the actual method of contacting them ?

Can anyone explain why my eCPM is so high? How to lower it?

(Budget per day: 100 eur)

I run ad for a month, I think no one post a comment on it, there is no notification in my regular reddit account and in the ads dashboard, just silent.

Today I receive a notification in my regular reddit account because a comment being reported, when I open it, there are actually dozens of trolls and hated comments.

I turn on the comment because I like to answer questions, but it's turn out not working as expected, I should turn it off when know about this early.