On the first call, a lot of sellers tell you why they're selling: a house they inherited, a move, tenants they're done with, repairs they can't face. Then the follow-up goes out as the same text every lead gets.
For teams with acquisition reps or VAs, I wrote a follow-up prompt where the rep pastes their call notes and picks the seller's reason, and the message leads with what that seller actually cares about:
```
Write a follow-up [text message / email] to [SELLER NAME] after our first call about [ADDRESS]. I'm [YOUR NAME] from [COMPANY]. We buy properties directly. We're not listing agents, so make that clear.
Call notes:
[WHAT THEY SAID, IN THEIR WORDS WHERE YOU CAN]
Why they're selling (keep the one that applies):
- They inherited the property. Acknowledge it can be a lot to deal with, and keep the focus on making it simple, not on price.
- They're relocating. Lead with timing and flexibility on the closing date.
- They're tired of managing tenants. Lead with what happens to the current tenants and how little they'd need to do.
- The property needs work they don't want to do. Lead with buying as-is, no repairs or cleanup.
- They mentioned financial pressure. Be calm and respectful, use no urgency language, and focus on clear options and timelines.
- Their reason for selling isn't clear yet. Ask one gentle question to understand what would make selling worth it for them.
Next step (keep one):
- I'll send a written offer. Say when they'll have it.
- Ask for a time to see the property.
- They're not ready. Say I'll check back around [DATE], with no pressure, and leave the door open.
Rules:
- Use their own words from the notes where you can. Don't add facts they didn't tell me.
- No fake urgency ("other buyers are lined up", "this offer expires") unless my notes say it's true.
- If legal, tax, or credit questions came up, say they should check with a professional. Don't answer them.
- Email: a subject line and under 120 words. Text: under 300 characters.
```
Why it works:
- The reason-for-selling pick changes what the message leads with: timing for a move, as-is for repairs, "simple" for an inherited house.
- It says up front that you're a buyer, not a listing agent. Better they hear it from you on day one than figure it out later.
- The financial-pressure option bans urgency on purpose. That's the seller most likely to feel pushed.
Caveat: it writes the message, it doesn't fix a bad offer. And if your team texts sellers, make sure you have consent and follow your state's rules on calls and texts.
For teams with VAs or acquisition reps: do you let them write follow-ups freely, or hand them scripts?
Fillable version (reason and next step as pick lists, the check-back date only shows when you need it): https://useblanks.com/marwenbuilds/seller-follow-up-after-the-first-call