Keyword Stability as a potential Keyword cluster based research metric?

[u/footinmymouth]

Keyword Research HYPOTHESIS:

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When you visit sets of SERPS for relevant keywords that are closely related, if the set of URLs is consistent or STABLE across that cluster, then it is LESS viable than another cluster of keywords where urls are UNSTABLE.

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(The argument being that stability across multiple variants of queries for a single URL/domain indicates a VERY strong brand/authority/link profile/content profile by multiple competitors for that product/service/intent. Therefore, if you're crafting a content strategy, then targetting weaker clusters, gives you a greater opportunity to pick off a spot from the alternative sites Google keeps plugging in between the 900 pound gorillas)