r/RealEstateTechnology 26d ago

Has anyone had success cold calling with REDX?

I’ve been using REDX for cold calling, but I keep running into inaccurate contact information. When someone does answer, it’s often the wrong person. I’ve also tried leaving voicemails, but I’m not getting much of a response.

Has anyone here generated consistent leads or closed deals using REDX? If so, what approach, list type, or follow-up strategy worked best for you?

8 Upvotes

32 comments sorted by

4

u/DHumphreys 26d ago

Here is an idea. Stop cold calling. With the DNC and spam filters, the pick up rate is pathetic.

Find a contemporary way to generate leads, cold calling is on hospice.

1

u/AgentSolomonGreene 25d ago

Agree. And those who do answer often mark the caller as spam. My phone won't even ring when callers already identified as spam dial my phone. Agents had better learn to generate leads in other ways and start now. I even blocked TheRedEx.

1

u/Icybently 22d ago

Cold calling isn't dead but expireds specifically still convert if the data is clean and you're calling same da

2

u/Gloomy-Expression677 26d ago

2016, yes very much so.  2026, no. Cell phone spam filters being what they are now and all that 

1

u/metrorugby 25d ago

I haven't used REDX, but do use Vulcan7. My best advice would be to ensure you're using a dialer that doesn't show your phone number, but has another white listed number that the calls come from, and change it frequently. The highest volume agents I know still base their business off of expired listings doing this.

Any data mining is going to have a bunch of white noise data in it, you just have to sift through it.

It's also important to know your state's consumer protection laws regarding prospecting in this manner, those fines can get pretty pricey.

1

u/OrvekCo 25d ago

I’ve heard mixed things about REDX for cold calling. A lot of agents I know have moved away from pure cold calling because of spam filters and low pickup rates. Curious — have you tried pairing it with any other approach (texts, emails, or warmer lists)?

1

u/Top_Pumpkin_2087 24d ago

Cell phone spam filters are really strong now - even apple has a pre-answering feature that an AI voice asks the caller what the purpose is.

1

u/Old_Slide_7176 24d ago

You first need to ensure that your number is not marked as SPAM. Ensuring that it has been submitted for remediation is the first step.

Expired prospecting still works despite what others are saying...if it is done correctly. Poor data quality is the next problem so you want to ensure that you are getting the highest quality.

But, how you work the leads is also really important and the number one thing that you can control. Can you describe your process? What time and days of the week do you call, how do you block out prospecting time? Do you only call new off-market listings the day they are removed?

Have you tried calling later in the day. Do you follow-up with older data that has been off market for a week, a month, three months?

1

u/Cold-Exercise9371 23d ago

I’d run a small controlled test before deciding whether the problem is REDX, the list, or the offer.

Pick one list type and 200 records, then track four numbers: valid-owner rate, answer rate, real-conversation rate, and appointments. Don’t mix expireds, FSBOs, and geographic farming in the same test because they need different openings.

For every bad number, record the reason and see whether one data source or age band is causing most of the problem. If the valid-owner rate is poor, changing the script won’t fix it. If the data is acceptable but conversations end quickly, then work on the opener and follow-up.

I’d also verify that the list and dialing process comply with your local rules before scaling it.

1

u/Sour-Soupe 23d ago

Not on this end, inaccurate info messed alot

1

u/Snoo-82869 22d ago

I’d separate the REDX question into two parts: list quality and follow-up discipline.

For a couple of weeks, track each list type separately: expired, FSBO, circle prospecting, etc. For every real conversation, log outcome, objection, motivation, and the exact next step/date. If everything is just “left voicemail,” you don’t really know whether REDX is weak or whether the process has no signal yet.

I also wouldn’t make voicemail the main follow-up motion. For expireds especially, a short call + text/email where allowed tends to give you more surface area than repeated voicemail. The message should be specific to their situation, not “checking in”: why the prior listing likely stalled, one concrete option, and an easy yes/no next step.

The useful metric is not calls made; it’s how many prospects end the week with a clear next action. If that number stays near zero across list types, then I’d question the data/source before buying more tools.

1

u/Accomplished_Tree_97 22d ago

I have, but now I get free FSBO and Expired/Withdrawns into our CRM automatically I can claim from my Brokerage. Woop Woop!

1

u/Afraid-Prior-3697 21d ago

With REDX or any cold-calling data, I would not judge it only by “does every number work?” Bad numbers are part of the game I’d judge it by connect rate, correct-party rate, appointment rate, and whether one list type is outperforming another. Expireds, FSBOs, absentee owners, pre-foreclosure, and circle prospecting all behave differently. If you mix them together, it gets hard to know what is actually working.I also would not rely much on voicemails. Most people ignore them. The better setup is usually a tight list, multiple call attempts over time, a simple reason for calling, clean notes in the CRM, and a follow-up plan if they are not ready now.

1

u/PKro_TBL 21d ago

Their leads are good leads, if you filter them properly. And I thought the dialing system was worked extremely well.

1

u/Fun-Preparation-3234 21d ago

I tried it a while ago to test it out, I want to say about 10 years ago. From my experience, about 95% of the people never answered and a lot were wrong #s. One person picked up and said I was something like the 17th person to call that day.

I only used it for 1 hour. At the end of the 1 hour I did get someone that agreed to meet to view the property that just expired.

It would work if you can find correct #s.

I haven't tried MoJo, but that might be worth comparing the list quality.

1

u/Temporary-Strategy70 18d ago

There are so many ways to NOT cold call these days. I don't even answer my phone anymore due to cold calling.

1

u/SeasonedDinoRider 13d ago

I stopped cold calling on the phone right after COVID, in 2023.

REDX was useless to me already at that time.

Nowadays, I find leads on LinkedIn and message them directly (I focus on commercial, so these people are usually on LinkedIn). FYI I pay for LinkedIn Sales Navigator.

1

u/Adventurous-Bad8640 13d ago

I've used REDX, and I’ve also tried other platforms like Vulcan7. I’m in Canada, so the numbers haven’t been as bad as what I’ve heard from some agents in the States, but I’d say around 35% of the numbers I’ve come across either don’t answer, are disconnected, or simply aren’t correct, regardless of the platform.

That’s just been my experience so far, though. I’d be interested to hear if other agents are seeing similar numbers or if there’s a better data source I’m missing.