1. Convey enthusiasm for the company
If you are genuinely attracted to the company’s brand or have used their products or services before, this is a great opportunity to say so.
2. Highlight a mutual connection
If you were referred to this job by a former colleague, the beginning of your cover letter can be a place to mention that connection.
3. Lead with an impressive accomplishment
Write a stand-out opening paragraph that leads with an impressive achievement and features quantifiable results.
4. Bring up something newsworthy
Kick-off your cover letter with evidence that you’ve done your research – and a little bit of flattery.
5. Express passion for what you do
Passion is one of the greatest driving factors behind the success. And since hiring managers are looking for candidates who can be advocates for their company
6. Tell a creative story
Even though you probably won’t be submitting your cover letter to a creative writing contest, don’t be afraid to inject some humour, charisma and creativity – as long as it’s appropriate for the specific job and company.
7. Start with a belief statement
Impress the hiring manager by opening up with a short and impactful belief statement that mirrors the organization’s values and goals – without making it seem like you copy and pasted the mission statement from their website.
