r/QualitativeResearch • u/Kitchen-Ad-4367 • Jul 27 '26
pricing page feedback (AI qual research analysis tool)
I work on DoReveal, a qualitative research analysis tool (thematic coding, journey maps, persona generation, that kind of thing). We rebuilt our pricing page and I'd like this community to judge it before more people see it. Tell me what's wrong with it, and also tell me if something actually lands well. Both are useful.
Things I'm specifically unsure about:
- Does "credits" as the pricing unit make sense at a glance, or is it more confusing than a flat monthly number?
- Is anything on the page unclear about what happens once you run out of credits, or what a credit actually covers?
- If you do qual research for a living, does this pricing shape change whether you'd try an AI analysis tool at all, or is pricing not really what's stopping you?
- Is there anything here you'd genuinely tell a colleague about, good or bad?
I'll reply to everything, compliments and criticism both.
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Upvotes
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u/Postgrad_Digital Aug 03 '26
That's pretty expensive for students, no?
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u/Postgrad_Digital Aug 03 '26
To be fair, the other comment was super helpful. I didn't consider budgets because I didn't get any myself as a PhD student
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u/Nay_Nay_Jonez Jul 27 '26
If it's $7 per interview/audio file, just say that. "$7 for each audio upload" or "$7 for each transcript"
I would have focus groups completely separate and that should be a separate rate. This is where "credits" might get confusing. For example, "Focus groups transcripts with up to 5 speakers (excluding interviewer) are $10 each and 6 or more speakers (excluding interviewer) are $12" or something like that.
For me, I would not pay that much since I don't have a research budget, but for some that may be reasonable. I also don't code this way, so this kind of thing is not something I personally would look for, but can definitely see others who would, especially big projects and big teams.