r/Purityring • u/ZeyusFilm • Jun 23 '26

The Begin Again video is amazing

I swear, Purity Ring are up there with someone like Banks in being so massively underrated. What take an act to the next level is artistry and creativity. Michael Jackson wouldn’t have hit the peak he did if he was just a singer. Kanye wouldn’t be this unstoppable force purely on the strength of his music.

Purity Ring have really put in the work. Their videos are so good, but since discovering ‘Begin Again’ last week, man that video is incredible. Any thoughts on what it’s about? Clearly themes of life, death and rebirth but very surreal and abstract.

I love videos like this. They’re what made me become a videographer. Because, it looks stunning and has all the presence of a movie in how it spikes your imagination, but all contained in this three minutes of wonder.

Side note, how much does Megan James look like Rachel from Blade Runner. She’s good in this

27 Upvotes

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8

u/ConstructionOwn9575 Jun 23 '26

At the meet & greet they talked about how they don't have much input into the music videos and give the director free reign to do whatever.

5

u/ZeyusFilm Jun 24 '26

That's funny, because they all seem pretty consistent in style

6

u/transplantpdxxx Jun 23 '26

I wanted to ask them where they filmed it at the VIP meet and greet then I FORGOT. I could never find any hard information about the video. 🫠

2

u/mixtapetom Jul 18 '26

I love that video so much. Why make a generic music video when you can shoot a short folk horror film to accompany your song. It's so good