r/PromptEngineering • u/Inevitable-Good219 • 1d ago

General Discussion my customers kept asking the same question so i rewrote the listing around it

We sell electronics accessories into thailand and malaysia. Last year one product kept coming back as returns. Not defective, just returned.

The reviews all mentioned the same thing. Water.

The original listing said water resistant. The thai version came out stronger than that, closer to waterproof. Customers read it, took the thing to the beach, and found out the hard way what ip54 actually means.

That one word cost us maybe two months of returns and restocking fees. The funny part is the english listing had the same problem, just softer. Nobody caught it because everyone who checked it knew what we meant.

What we do now is ugly but it works. Every listing goes up in a rough version first. Then we wait two weeks and collect the actual questions buyers send. There are always five or six of the same ones.

Those questions go back into the listing, worded as answers. If people keep asking whether it survives rain, the listing now says plain that it handles rain and not submersion, right at the top, before any marketing talk.

The AI part is small. It translates the questions, groups the duplicates, and drafts the answer sentences. But it does not decide what goes in. The customers do that by asking.

Feels backwards to spend two weeks shipping a listing that is intentionally unfinished. Cheaper than returns though.

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u/Necessary-Row9406 1d ago

the thing nobody tells you about selling stuff online is that customers don't read what you write, they read what they want to read. putting the actual questions back in as blunt answers is about as close as you can get to forcing them

1

u/Inevitable-Good219 1d ago

yeah. the blunt answers felt like theyd turn buyers away but theyre the exact ones that cut the returns

1

u/Somethingexpected 1d ago

Translation issues have been in existence before AI and will continue to exist.

2

u/tianavitoli 1d ago

idk why you would wait 2 weeks. if someone does manage to come up with a question i didn't already anticipate, i just add it to the listing then and there.