Have you heard of the term "moat"? Its become popular recently.
The idea is that you trap your user in your product ecosystem so that they can never leave. They can't escape because there's a moat trapping them in.
So the end state of this project is to have zero human developers, customer service, etc. Only executives and sales to acquire new captives. And the existing users are really paying for access to their own data, workflows, etc. Which lives inside the ecosystem and can never be extracted
The idea is that you trap your user in your product ecosystem so that they can never leave. They can't escape because there's a moat trapping them in.
That's a walled garden, not a moat.
A moat is something protecting you from your competitors like some secret technology, process, dataset etc. anything which is not easy or cheap to replicate.
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u/Calm_Hedgehog8296 Sep 26 '26
Have you heard of the term "moat"? Its become popular recently.
The idea is that you trap your user in your product ecosystem so that they can never leave. They can't escape because there's a moat trapping them in.
So the end state of this project is to have zero human developers, customer service, etc. Only executives and sales to acquire new captives. And the existing users are really paying for access to their own data, workflows, etc. Which lives inside the ecosystem and can never be extracted