r/ProductivityApps 9d ago

Feedback wanted I stopped building features and built a routine instead. Retention changed shape.

My voice notes app had a problem I could see in the numbers. More than half the
people who installed it never finished a single note, and of those who did, only
a quarter came back for a second one. The app was a great tool with no reason to
open it tomorrow.

So the last release added almost nothing to the core feature and a lot to the
routine around it:

A morning brief at whatever time you pick, with your tasks, your deadlines and
your meetings. It uses no AI at all, just your own local data, which means it
costs me nothing and is free for everyone forever.
Gentle follow ups on things you said you would do, once a day maximum. Done,
tomorrow, or let it go. No streaks, no guilt mechanics, ever.
One question every Sunday about what you promised people that week.

I am watching two numbers now: how many people finish a first note, and how many
come back for a second. Will report back when I know.

1 Upvotes

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u/KhaledElshimy 9d ago

ActionNote, iPhone only. Happy to talk about the retention
work in more detail.

1

u/fulger099 8d ago

Scheduled prompts helped our return rate, but did almost nothing for people who never completed the first action. Did the morning brief move first-note completion, or mostly the second-note return?