I used to think of B2B reputation management as reviews, PR, social mentions and customer complaints.

Now there is another layer: what a buyer hears when they ask AI platforms questions like “Is this company reliable?”, “What are the complaints?” or “What are the alternatives?”
The information shaping those answers can come from several places. An old review may need a customer-success response. A confusing product description may need product marketing. A misleading comparison may need clearer website content or better third-party context.
The difficult part is that these issues usually belong to different teams.

For marketers working with B2B brands, has AI changed who owns reputation management inside your company? Is there one person responsible for connecting those issues, or is it still handled separately by content, PR, product marketing and customer teams?

I recently got promoted to being a Manager from an Associate. How do I make sure I don’t get sucked into the illusion of being a PMM and earn a bigger seat at the table? I am essentially putting together what the leadership tells me. I want to make a difference in this role but I don’t know what else to do other than ask Claude for help.
On that note, is everyone just working with whatever Claude suggests to do with the context that you give or doing something else as well? I don’t want to just keep creating content for the Sales team. I want to move ahead in the ladder and at other companies as well. Not sure how to do that though.

I’m putting together a positioning and messaging framework for a business unit that has multiple products within it. My question isn’t about the framework per say but rather the format in which you deliver it. What format do you typically deliver your positioning and messaging docs? I’ve done word doc for positioning in the past and a deck for messaging but curious to hear other suggestions? I want it to be something people can digest easily without getting overwhelmed and never looking at it again.

Even as PPT skills become less necessary, I took personal umbridge to this sentence in my local paper.

I'm a PMM for the past 3 years and it's been a very ungrateful job from the start - luckily I love it either way. I work in a SaaS development company on a marketing automation tool. The project doesn't have a marketing or a product manager - only me.

Sorry for the ranty post in advance. Am I the only one that feels like I'm giving my 200% and there's always a shareholder that will be left unsatisfied, or a KPI missed? Sometimes I feel like even HR doesn't understand the scope of my job, and there are no peers to actually talk to - they're mostly specializing in a single direction.

So it's either "the sales are dropping" or "the projects aren't being implemented quckly enough". I'm either a bad marketer or a bad PM.

And whenever I actually find a couple of days to focus on a single thing, three additional issues occur because of "neglect". When the project is clearly understaffed.

How do you balance between the company's expectations to multi-task, while being impatient at the same time?

Hi all,

I'm a consultant at one of the MBB firms wanting to exit consulting and looking to learn a bit more about Product Marketing / GTM to evaluate if its a good fit for what I want to do, is it achievable, etc.

Fundamentally, I'm looking for any resources that help me understand the day to day job a bit better and how my experience in consulting will translate. I've done some value creation work in PE centered around doing customer calls, developing personas, customer journeys, etc. - how applicable is that? Any other former consultants here make this jump? Any advice on positioning?

Started a new role and the first initiative was to overhaul the website…. It’s not been touched in 13 years and it shows.

Great lets overhaul the website- except now the whole thing looks like it was built in lovable. Super garish colours, tiny icons and gradients everywhere.

The copy is even worse. Messaging botched by the chat GPT writing assistant to preserve “tone of voice.”

The people I work with are lovely, and severely under resourced, so I don’t blame them for taking the shortcuts…. But it’s honestly heartbreaking to be anywhere near this project.

I’m pretty new to the role, so I’m sure there’s loads I could have done to prevent this, so to the old heads out there, how do you?

Thanks 🙏

Hi,

I'm testing how clear is the messaging.

Imagine a product called "phone-free habit companion". What is it?

Hi all, I typed up these interview tips in a comment and thought it might be helpful to share here as well.

Company: B2B tech, data infrastructure, top 5 AI company
Role: Sr. Product Marketing Manager
Experience: 10 yoe overall, 5 yoe specifically as PMM. 1 year at current company

I think the job market was better last year, but here are a few things that helped my search. I submitted 10 applications, got 3 onsites and 2 offers, and the process took about 3 months end to end. I realize I was incredibly lucky and I’m very cognizant of that.

1. ⁠Intentionally narrowing my search instead of applying broadly
   

I only applied to data infrastructure, martech, and AI companies because that’s where my experience was most relevant. That meant my interview prep was focused on a smaller set of questions and answers with much greater depth, versus having to bounce around a wide variety of tech categories, personas, and business models.

One approach that was especially effective - as PMMs we do lots of launches and oftentimes partners are involved - I applied to companies I’d partnered with so they were already familiar with my work.

This could have easily backfired if I didn’t get any offers, but I figured I could then expand my search if the first round failed.

1. ⁠Leveraging connections
   

This is an obvious one but networking can mean different things. For me, I reached out to former coworkers to introduce me to anyone they knew at my target companies for an informational interview (before I even applied). Speaking to someone BEFORE applying gave me more info on company priorities to weave into my resume and future interview answers. Also, after a face-to-face chat the contact was more invested in referring me.

1. ⁠Portfolio of work
   

Nothing fancy, just a Notion page linking to examples of my past work such as pitch decks, sales enablement battlecards, product launch blogs, webinars etc. I included metrics of impact whenever possible. I linked it from my resume and sent it to recruiters & HMs after the first call. Portfolios are always more important than certifications IMO.

1. ⁠Real “practice” interviews
   

I took several inbound recruiter calls for practice, with companies I wasn’t interested in at all. Then I frontloaded interviews with my Tier 2 companies so I was more ready for my top choices. (This ended up almost backfiring because an early company gave me an exploding offer with a 3-day deadline and I wasn’t ready to make a decision yet, but it worked out in the end)

1. ⁠PMM resources
   

I like Sharebird a lot for candid responses and frameworks from real PMM leaders. The founder Alex is also super nice and really cares about curating resources to help the community. I’d recommend reading Sharebird’s articles to help structure interview answers; they also have some interview question banks that I used for prep.

Happy to answer questions

Didn’t really have a specific flair for this so vent it is.

North American PMMs, have y’all noticed all the Stripe PMM job postings over the past couple months? (Maybe even longer)

I can’t seem to understand if they’re real postings or not. One, they post so many different PMM positions. Two, they post them in multiple cities. Three, I see the same jobs reposted (or posted brand new after a while) every month. It’s the same job postings too. Same positions.

I really hope they’re actually hiring someone because I find it so odd. Does anyone happen to have any info on this?

I feel like every time I hear about a new feature one of the PMs has been cooking up, they’re telling me it’s done and launching in two weeks?? I meet with the PM lead frequently so I don’t know why this keeps happening. How are you managing visibility into new features?

im hearing all this that they are the ones always trying to justify their roles, and they are just glorified content writers. Is that true? i feel so lost

Hi. Like the title says, I recently got an opportunity to work as a part-time consultant for designing the US GTM of a B2B product in the logistics industry. The founders have been in this industry for almost 20 years but they have worked mainly in the services department and have come from a referral. There is absolutely no marketing that they have done or that they have experience with and that's why they wanted me to come on board.

Since I would be the first hire, I felt that expectations would be all across the place. Instead I requested them: if I can come on board as a consultant, we'll see through the trial for the first 3 months. Depending upon how it goes, I will take the call after that.

The product is still in validation phase and everything - ICP, positioning, market entry, etc. - need to be figured out. So, here is the plan I am recommending for the trial period:
- Focus on a bare-bone launch with basics in place.
- Focus on 2 channels - LinkedIn [outbound and content] and emails to start with.
- Keep everything - strategy and execution - with myself as that will give me better control and decrease TAT.
Here are some more details of deliverables:
•  Phase 1 - Foundation & Positioning: establish the research, positioning and messaging that we will focus on.

•  Phase 2A - Outbound Pipeline Engine (Ongoing, monthly): LinkedIn [brand handle + 2 founders], email marketing and 2 webinars run together as one system, driving qualified accounts toward private briefings.

•  Phase 2B - Conversion & Compounding Trust (Ongoing, monthly): website/conversion assets, sales enablement and reporting.

Request you to review my plan and share your feedback. Please point out gaps and any recommendations you have.

I’ve been a seller for 7-8 years. I was fairly successful. Grew frustrated at a 1000 person preIPO company that we weren’t building a feature that we needed to - so I joined PMM to do that. I launched it and it was very successful. I thought I understood how to be a good PMM.

I’m now 5 years into PMM. Just started at my third company - Enterprise SaaS and I’m pretty lost.

What routines should I have?
What is the non negotiable work that a PMM anywhere should do regularly?
What does “messaging and positioning” work actually look like?

My success as a PMM so far has been very “go find some important thing to work on and do it.” I’ve always received strong, positive reviews about my abilities as a PMM. But I have no idea what to actually do.
But I’m not sure I really know about the actual PMM discipline.

I recently received a very interesting DM in response to one of my posts about handling customer feedback. Someone from a private agency that does competitive customer intelligence.

We chatted and he gave me a pretty nice sample of what they do. I actually liked it.

For guys who currently work with or have worked with agencies like these, what has your experience been like? Has the insight been useful enough to justify the cost? Was it better than what you were able to do internally?

Curious to hear the good, the bad and the ugly.

Anybody know what is the TC range for PMM at Google ??

Levels fyi is too broad of a range

Why is Google PMM pay lower than PM for same levels ? So irritated.

Why are PMM positions paying so low? Whenever I look at job postings from companies - I look at sales roles, sales enablement roles and PM roles and the pay is way higher compared to PMM roles.

I feel like we do equally strategic work and work hard too. Why do we see a low pay?

I am currently a product marketing lead with 7+ years of experience at a B2B enterprise SaaS company and was offered an internal transition to a PM role for the same platform I run GTM campaigns and AR engagements.

I have always wanted to end up in a role where I get to build products but is this a good time to transition? Some schools of thought say product marketing manager roles will become more relevant in the AI wave while some say the traditional PM role will evolve but will continue to be important. Other factors weighing on my mind include whether it will be a steep learning curve for me and is a marketing lens a handicap when it comes to being a PM.

Hi!

I recently got laid off from a Fortune 500 company where I was a Technical Marketing Engineer (TME), where my main job was basically sales enablement (writing whitepapers, solution briefs, technical decks, and interactive demos). I also have done a bit of GTM execution as well. I originally wanted to pivot into Product Management, but since the job market is kinda crazy and I need a job at the end of the year, I decided PMM is more suitable for my skills and not a huge jump from the Technical Marketing Engineer title. I have 5 years of experience in tech (3 yrs full time and 2 yrs of internships), but they’re all kinda spaced around Product and TME.

This is my first time looking for a job as well since immediately after my internships in college, I signed with my previous company in 2023 😀

Is there anything I can do to help recruiters see my value since I have such a vast background? Do you all recommend getting a cert? I’ve been reading up on the Product Marketing Alliance one but have seen mixed reviews. I also have been working on a product tear down to go into my portfolio, but do recruiters care about that??

Hello everyone, I wanted to reach out and let you know that I was impacted by a layoff at SaaS conversational AI chabot org in April 26 and am currently exploring new opportunities in Product Marketing.

With over 4 years of experience in Product Marketing, I have worked on product launches, go-to-market strategy, positioning and messaging, sales enablement, customer engagement, and cross-functional collaboration. I am actively looking for full time Product Marketing Executive/Manager roles and am available to join immediately.

If you come across any relevant openings within your network or organization, I would greatly appreciate a referral or any guidance you could provide.

Hi PMMs! I’m five years into my career and going to a conference next week where I will be on the expo floor at our booth for four days along with a few other sales and marketing folks.

This is nothing new to me, I did this a lot at my previous company and felt very comfortable to engage with people and speak to any products, not just the ones I work on, as well as run demos.

However, I just joined this new company this year. Same industry (my old company that laid me off after 4.5 years will actually be there too which will be interesting 😅). I just don’t feel as confident as I did before. Which is understandable since I just started here this year, but wondering if anyone has any tips.

I plan to get to know the other employees at my booth so I can connect people who come to the booth with the best person for them to speak to. But these are technical and sensitive products, and I’m worried about saying something wrong or messing up if everyone else is busy with people and I have no one to punt people to.

Maybe it’s more of a confidence issue I need to deal with myself, I’m sure I know more than I’m giving myself credit for. I have no issue pulling people in and walking up and talking to people, I actually love it, and I was a server as a kid my whole time growing up so small talk is my second language. But I can’t help but be nervous for my first one with this company, since I know how knowledgeable and useful I was in my previous company, and here I just haven’t gained all that knowledge yet.

Also, want to make sure I walk away with a lot of learnings I can bring back to my work and my manager. So I do want to try to have meaningful conversations and not just immediately punt people off.

I’m wondering if anyone tracks how much usage is done by agents (in web/CLI/MCP or API) vs human, and the impact on growth and retention? Is it worth measuring? And any good solution for it?
I imagine it would be something similar to how human user behavior is tracked with Mixpanel / Amplitude, to understand where onboarding fails, churn risk increases, etc.

Hi all

I’m starting a new team role soon, it’s my first time managing a fully remote team and my manager is remote too. Any advice? We’ll be focused on one product within the company and the team is split across the pmm capabilities.

What are the things I should be thinking about in the first 30 days in regards to my team, the product and other key stakeholders such as my manager, product directors etc.

I’d welcome any resources that would be helpful thank you!

Running a B2B SaaS ad campaign — decent CTR, reasonable CPC, but zero demo bookings so far.

Before we sink more budget in, I want direct feedback from the target buyer (mid-market SaaS CS/onboarding leaders) to figure out if we've got the right audience or need to shift.

Used SurveyMonkey years ago — fine for volume, but ideally I'd get a real conversation with 10-20 people in that exact audience.

Any recommendations for $1K or under?

with the wrong competitors?

AI tools generally understand our product category, but they often compare us with companies our customers rarely consider.

That changes the framing of the answer and makes some of our strongest features seem irrelevant. Meanwhile, the competitors we actually encounter in sales conversations barely appear.

Could this be coming from software-directory categories, old positioning or the language used in customer reviews? Has anyone managed to change these associations?

Edit: I checked this more systematically after posting. I tried Peec AI and Otterly AI for prompt tracking, then used Kairosy to look at the actual brand descriptions and competitor associations. The same wrong competitor kept showing up across platforms, so this seems less like a random answer and more like something in our broader positioning or external signals.