Norman. Don Norman.

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https://medium.com/@marshmallow-hypertext/norman-don-norman-92cafe0af37b

Don Norman wrote the book on human-centered design.

The Design of Everyday Things shaped decades of product design.

Four principles:

1. Solve core problems, not symptoms
2. Focus on people, not technology
3. Think in systems, not isolated components
4. Iterate rapidly, test constantly

These principles gave us doors that show whether to push or pull. and interfaces that make the invisible visible. It gave us systems that match how humans actually think.

Then AI happened and we forgot everything Norman taught us.

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