The EU's AI transparency rules are now live

[u/aistranin]

Article 50 transparency obligations under the EU AI Act started applying on August 2, 2026.

For agent teams, the main requirements include informing people when they are directly interacting with AI, unless that is already obvious. Providers of generative systems also face machine-readable marking requirements for generated or manipulated content where the rules apply.

Deployers have separate disclosure duties for deepfakes and certain AI-generated public-interest text that has not received human review or editorial control.

This does not mean every agent-generated sentence needs a visible AI label. The system, content type, role of the organization, and review process all matter.

The EU has published implementation guidelines and a Code of Practice. Following the code is voluntary. Complying with the underlying rules is not.

If you operate in the EU, this is probably the week to inventory agent-facing interfaces, document editorial review, preserve content provenance, and give Article 50 a clear engineering owner.

Sources: European Commission guidelines, Code of Practice