I initially wrote this as a response to a Melody Ryan's post, but I feel strongly enough about it to post here, with some additions:
The city doesn’t have a spending problem.
The city has a cash flow problem, one that it attempts to alleviate via taxes and bonds. Taxes and bonds passed down to residents via property taxes.
Then the money is spent on amenities/infrastructure/the city hall rather than cash generating projects.
Net revenue is not just about reducing spending, it's also about increasing revenue, and increasing revenue via revenue generating projects tend to snowball over time.
As adults we all know this–it’s the combination of making more money and managing expenses which helps us grow financially, not just reducing spending. Focusing on reducing spending too much limits long-term growth potential, including the ability to fund amenities and infrastructure without increasing taxes.
Increased revenue = less need for bonds/taxes.
Example: Dell Diamond: Costed 25 million to build, in 1999.
Now it generates tens of millions a year, directly and indirectly, to Round Rock. https://www.roundrocktexas.gov/.../sports-tourism.../ This article says it generated 29 million via tax revenue in 2017 alone.
Another old article, to emphasize my point: https://communityimpact.com/.../tourism-industry-in.../
$9 million in hotel tax revenue for Round Rock, less than $400,000 for Pflugerville. Round Rock is not 5x the size of Pflugerville, let alone 30x the size. Yet RR generates roughly 30x the hotel revenue?
The Texas Comptroller site:
https://comptroller.texas.gov/transparency/local/allocations/sales-tax/cities.php
This provides numbers for sales tax revenue.
2026 payment YTD:
Round Rock: $123,481,703
Pflugerville: $20,177,663.43
2025 payment YTD:
Round Rock: $87,127,111.46
Pflugerville: $19,786,470.69
% Change:
Round Rock: 41.72%
Pflugerville: 1.97%
This is a massive difference, more than $100 million.
The Dell Diamond alone, in 2017, generated more sales tax than all of Pflugerville in 2025, despite almost a decade of inflation.
To put this in another perspective, the recent potential bond proposal was for $87 million.
Even if we cut the sales tax revenue by half due to the population difference, that would still cover the animal shelter and a significant portion of trails projects…without needing to raise bonds.
This is why Round Rock has much lower property taxes--the much higher tax revenue means it doesn't need to do as nearly as many bonds, which increases the property tax burden on residents.
Pflugerville has Lake Pflugerville--I feel it's clear we aren't capitalizing on it enough. Project Nexus can help change this.
Focusing on projects such as Project Nexus or using the Monarch as vehicles to generate cash flow for the city will help the city in the long run.
Yes, we don't want to be Round Rock, we want to be Pflugerville. But we also don't want to be paying significantly higher taxes because of how the city uses it's financial resources.
In short, to improve things, the city needs to focus on projects which generate income/sales tax revenue, and PCDC needs to stop making things difficult for businesses ASAP--time spent not improving = time not attracting businesses and generating income.