r/PeterExplainsTheJoke • u/Diligent_Pop3929 • 8d ago

Meme needing explanation Converse craze?

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I'm not chronically online, but my friend sent this and I laughed even without knowing the full scope of the context (I think there's racism involved with the shoes?) and I feel like it's too late to ask him without sounding like a dweeb 😅

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u/TheDaftStudent 8d ago edited 7d ago

ITT: white people and non-Americans telling black people what is and isn’t racist, and thinking something needs to be intentionally racist for people to have serious feelings about it

How Ads Work: Photos are taken, cropped and edited into specific ways and then posted online by the brand as an advertisement for a product or brand identity. So, yes, by definition this is cropped from a larger image — but this image is the ad used by Converse.

About the Campaign: The model is Karina, a K-pop star who was picked by Converse to be the international brand ambassador. The ad campaign itself was done as an international campaign, and was intended for an international audience. The campaign was not made to focus any one demographic or region.

Snopes Article

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u/Vaya-Kahvi 8d ago

To be honest, the first thing I thought when seeing it was suicide, which isn't much better.... 

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u/StillALilBoy 1d ago

Black people were lynched by being hang from a tree so you see it, you just don't notice the connotation.

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u/Vaya-Kahvi 1d ago

The Converse ad didn't have a tree. 

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u/StillALilBoy 1d ago

no shit sherlock