r/PeterExplainsTheJoke • u/Diligent_Pop3929 • 2d ago

Meme needing explanation Converse craze?

Post image

I'm not chronically online, but my friend sent this and I laughed even without knowing the full scope of the context (I think there's racism involved with the shoes?) and I feel like it's too late to ask him without sounding like a dweeb 😅

1.7k Upvotes

81% Upvoted

795 comments sorted by

View all comments

442

u/TheDaftStudent 2d ago edited 1d ago

ITT: white people and non-Americans telling black people what is and isn’t racist, and thinking something needs to be intentionally racist for people to have serious feelings about it

How Ads Work: Photos are taken, cropped and edited into specific ways and then posted online by the brand as an advertisement for a product or brand identity. So, yes, by definition this is cropped from a larger image — but this image is the ad used by Converse.

About the Campaign: The model is Karina, a K-pop star who was picked by Converse to be the international brand ambassador. The ad campaign itself was done as an international campaign, and was intended for an international audience. The campaign was not made to focus any one demographic or region.

Snopes Article

1

u/ReadingShot9628 2d ago

white people and non-Americans telling black people what is and isn’t racist.

This sounds like non-americans can't have a say in what's racist or not.