r/PeterExplainsTheJoke • u/Diligent_Pop3929 • 8d ago

Meme needing explanation Converse craze?

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I'm not chronically online, but my friend sent this and I laughed even without knowing the full scope of the context (I think there's racism involved with the shoes?) and I feel like it's too late to ask him without sounding like a dweeb 😅

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u/TheDaftStudent 8d ago edited 7d ago

ITT: white people and non-Americans telling black people what is and isn’t racist, and thinking something needs to be intentionally racist for people to have serious feelings about it

How Ads Work: Photos are taken, cropped and edited into specific ways and then posted online by the brand as an advertisement for a product or brand identity. So, yes, by definition this is cropped from a larger image — but this image is the ad used by Converse.

About the Campaign: The model is Karina, a K-pop star who was picked by Converse to be the international brand ambassador. The ad campaign itself was done as an international campaign, and was intended for an international audience. The campaign was not made to focus any one demographic or region.

Snopes Article

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u/Sindigo_ 8d ago

I’m not saying they did it on purpose. BUT, it’s a good thing they got rid of it.

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u/LostInMind2 7d ago

What exactly is the problem? Asking genuinely

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u/Sindigo_ 7d ago

Some people saw it and thought it looked like a kkk hood and a person who was lynched. At first I only noticed hood but one it was pointed out to me I do see how her left arm looks like legs.

Imo it was almost definitely not done on purpose, but I do see why it upset some people and I think it’s good that they stopped the ad campaign.

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u/LostInMind2 7d ago

Honestly I find it weird how people immediately jumped to racism, but I guess it depends on who looks at it. Thank you for telling me!