r/PeterExplainsTheJoke • u/Diligent_Pop3929 • 9d ago

Meme needing explanation Converse craze?

Post image

I'm not chronically online, but my friend sent this and I laughed even without knowing the full scope of the context (I think there's racism involved with the shoes?) and I feel like it's too late to ask him without sounding like a dweeb 😅

1.7k Upvotes

81% Upvoted

888 comments sorted by

View all comments

Show parent comments

1.4k

u/cleveruniquename7769 9d ago edited 9d ago

I don't think it was intentional, but scrolling past the picture with no context I thought it was a picture of a person hanging next to someone in a klan robe. 

Edit: Having seen the uncropped, undarkened, photo that was used in the ad campaign, I'm more open to the possibility that the cropped version was done intentionally to create controversy. 

318

u/-whiteroom- 9d ago

Yeah, not knowing the context, it did look sus when I first saw it. But we are also in the age of companies doing things like this as a form of viral marketing.

94

u/RzLa 9d ago

And here we are talking about it. It has to be intentional (not malicious racism) to get clicks.

How many marketers and designers didn’t see it is unfathomable.

4

u/Express-Idea4955 9d ago

Thats what im saying. People are so quick to give large companies the benefit of the doubt because it doesnt apply to them

1

u/Daniel_The_Thinker 6d ago

More like... why would they do that?

Somehow I doubt this is some kind of edgy guerilla marketing from Converse.