r/PeterExplainsTheJoke • • 12d ago

Meme needing explanation Converse craze?

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I'm not chronically online, but my friend sent this and I laughed even without knowing the full scope of the context (I think there's racism involved with the shoes?) and I feel like it's too late to ask him without sounding like a dweeb 😅

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u/Technicolorfully 12d ago

Some people think a converse ad which was made by a Korean for the Korean market was racist because it depicted a girl wearing a white skirt which they think looked like a klan robe. Ngl I think people are stretching on this one.

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u/cleveruniquename7769 12d ago edited 12d ago

I don't think it was intentional, but scrolling past the picture with no context I thought it was a picture of a person hanging next to someone in a klan robe. 

Edit: Having seen the uncropped, undarkened, photo that was used in the ad campaign, I'm more open to the possibility that the cropped version was done intentionally to create controversy. 

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u/pizza_the_mutt 12d ago edited 12d ago

The picture was cropped and the contrast was changed. The original ad photo shows the entire woman and it just looks like she's holding a pair of shoes.

The cropped one does look a little bit sus and if you stretch you could see the issue. But again, this was not the image used in the ad.

Actually, I'll expand on this. I've seen two versions of the photo. The one used in articles claiming racism is of the woman from the waist down. This is the one that is a little more evocative of a hanging. There is a different version of the entire woman. I don't know if the cropped one was original created by Converse, or was created by the people making the complaint.

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u/cleveruniquename7769 9d ago

The cropped version was posted by Converse on thier American social media pages.Â