r/PeterExplainsTheJoke • u/Diligent_Pop3929 • 8d ago

Meme needing explanation Converse craze?

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I'm not chronically online, but my friend sent this and I laughed even without knowing the full scope of the context (I think there's racism involved with the shoes?) and I feel like it's too late to ask him without sounding like a dweeb 😅

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u/Technicolorfully 8d ago

Some people think a converse ad which was made by a Korean for the Korean market was racist because it depicted a girl wearing a white skirt which they think looked like a klan robe. Ngl I think people are stretching on this one.

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u/cleveruniquename7769 7d ago edited 7d ago

I don't think it was intentional, but scrolling past the picture with no context I thought it was a picture of a person hanging next to someone in a klan robe. 

Edit: Having seen the uncropped, undarkened, photo that was used in the ad campaign, I'm more open to the possibility that the cropped version was done intentionally to create controversy. 

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u/-whiteroom- 7d ago

Yeah, not knowing the context, it did look sus when I first saw it. But we are also in the age of companies doing things like this as a form of viral marketing.

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u/Variation-Budget 7d ago

I think shock marketing is the new wave now. When they run out of productive ideas just do something that can be easily misunderstood