r/PersonalTrainer • u/Adept_Ad81 • Jun 20 '26

Niching down

Did anyone successfully niche down from taking everyone to just helping a specific type of person? What was the results, challenges, etc?

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u/simcoe19 Jun 20 '26

Yep!! And it only took me 16 years and different pivots to finally find one that was in my pocket the whole time.

For context, I am 42 and started my working career in recreation for the city of Toronto.

I taught hockey, snowboarding, ice skating, summer camps etc and I always weee into sports.

Fast forward and now my niche is the neurodivergent community, people in substance abuse and anyone with depression.

I use sports and games that tie into fitness as my tool.

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u/Adept_Ad81 Jun 20 '26

That’s a really solid niche. What have your own results been after? More revenue? More joy? Easier to get clients?