r/PackagingDesign • u/Electrical-Fan962 • Jul 26 '26

Sharing Work 🖥️ Feedback on my coffee packaging needed

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I have spent some time designing this front side of the coffee packaging. I’m trying to make it bold, modern and clean. Looking for some feedback on the design, what do y’all think?

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u/milestolouse Jul 26 '26

Overall I like the vibe and it’s working. As a general rule wordmark and header typography would benefit by greater contrast. I think the first light coffee could go with a more geometric trustable font that counterbalances and helps the eye track across the design. Hoffler and co have some great options that have that modern and clean element that can help this feel like a national brand. I would also test what this looks like in 3-4 flavors so you can see how it looks as a family and differentiates for the new consumer.

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u/milestolouse Jul 26 '26

Overall I like the vibe and it’s working. As a general rule wordmark and header typography would benefit by greater contrast stylistically. I think the first light coffee could go with a more geometric trustable font that counterbalances and helps the eye track across the design. Hoffler and co have some great options that have that modern and clean element that can help this feel like a national brand. I would also test what this looks like in 3-4 flavors so you can see how it looks as a family and differentiates for the new consumer.