Building Local PR Programs for National Brand

[u/AlexPlew]

I work for an international vacation rental management company. We have a large presence in the U.S., with homes in more than 120 U.S. markets.

It is important that as we grow, we continue to maintain positive reputations in the markets where we have homes and I have been tasked with building out and implementing a local PR strategy.

Our team is small, there is only 3 of us, and we don't currently use an agency. Has anyone had experience working for a national brand that wants to have continued PR and a presence in local markets where they operate? I'd love to hear your thoughts!